Category: interview
Organizing websites with the help of artificial intelligence.
September 15, 2026
How ChatGPT Resolves Local Business Entities: Google Place IDs, lbe1 and schema:hasMap
We traced ChatGPT’s local-business identifiers to real-world Google Place identities, observed how lbe1 powers the entity experience, and found that selecting an entity can shape the next search and conversation.
June 5, 2026
Bridging the Future of SEO & AI: WordLift and SERP Conf. Join Forces in Rome!
May 20, 2026
Future-Proofing with UCP: The New Infrastructure for Agentic Commerce
May 19, 2026
Scaling Authority in the AI Era: How Hurree and WordLift Redefined Search Visibility
April 27, 2026
Project Claw 🦞: Field Notes From Agentic Work
Get familiar with the keywords of the field
- content marketing
- copywriting
- e-a-t
- entity
- fact checking
- google knowledge graph
- google search
- how to optimize your website for voice search
- linked data
- long-form articles
- search engine results page (serp)
- semantic publishing
- semantic seo
- web feed
- what are embeddings?
- what is schema.org markup and why is it crucial to seo?
August 24, 2026
Control Groups and Causal Impact for AI-Visibility ROI
August 4, 2026
The Black Box Problem: Why AI-Visibility Buyers Don’t Trust Their Own Reporting (Yet)
August 3, 2026
Why AI Recommends Your Competitors and Not You (and How to Fix It)
July 31, 2026
AI Visibility, GEO, AEO: A Guide to the Terms Your Team (and Your Boss) Keep Hearing
July 30, 2026
How to Report SEO & AI Visibility ROI to Leadership Who Do Not Care About Rankings
July 28, 2026
Can AI Agents Actually Use Your Website?
July 20, 2026
Codified Operations: Building the Knowledge Layer AI Agents Need
July 14, 2026
Your Product Pages Are Making Promises Your Feed Can’t Keep
July 9, 2026
From Travel Website to Agentic Storefront
July 6, 2026
How to Get Cited in Google AI Overviews: The SEO Playbook
July 1, 2026
From Linked Data to Agentic Search: Why JSON-LD Still Matters
June 30, 2026