SEO Case Study: Paola Reghenzi’s Success Story

SEO Case Study: Paola Reghenzi’s Success Story

While attending this year’s “Da Zero a SEO” conference, held in Bologna from February 15th to 17th, where we were invited to serve both as a sponsor and as speakers, our CEO Andrea Volpini found himself in a very funny and serendipitous situation.

While sitting in the front row of the audience, he noticed that the young man right next to him was using WordLift’s plug-in at that very same moment. What better opportunity to get a warm, live impression from one of our customers than to establish a true relationship, tweet about how fate had brought them together and then ask him a few questions?

The performance of the website managed by Giuseppe has had a real surge in engagement in the last few months thanks to the benefits of WordLift. So we decided to ask him a few questions about his experience and to illustrate the project he manages with the help of our semantic plug-in, and the results of their SEO campaign.

paola reghenzi

paola reghenzi

When was the website launched, and what kind of website is PaolaReghenzi.it?

The website was launched in July 2017 and focuses on issues related to technical and cultural topics of photography, graphics, and most recently, the history of art and photography. Paola usually takes care of the editorial side of the project while the rest of the activities are carried out by Giuseppe.

How long have you been using WordLift? How did you learn about our plugin?

I started using WordLift in mid-November 2018. After doing some research in the area of Semantic SEO and structured data, we found WordLift.

Was it easy for you to understand and use it? What did it do the most to help you with?

It was very intuitive to be able to use the WordPress plug-in thanks to its many features: recognition of possible entities within the various articles and the ability to mark pages and articles as entities. We received the best results on the history of photography, where the photographers have been marked as “person” entities, managing to make it clearer.

Did you see an increase in traffic since you started using WordLift?

Since there were few articles published in 2018, the site had little traffic but it was fairly consistent. It lived off of the revenues gained from articles published in 2017. In November, I decided to try WordLift, populating the “vocabulary” section with different entities. Without adding or changing any type of content, but only thanks to structured data and the creation of triples, we noticed a significant and steady increase in organic traffic as well as an increase in impressions detected by the Search Console on fairly competitive keywords. Initially, I had dedicated little time to the plug-in, but, thanks to the performance that was above my expectations, I was able to go deeper into the subject and give a real boost to the website, knowing I had a strong ally like WordLift.

Results

WordLift has played a key role in the growth strategy of Paola Reghenzi’s website and is now used to enrich every piece of new content. Furthermore, the automated markup of structured data and WordLift’s continuous support has contributed to increasing the organic visibility on the site: +24% in just three months! This means that users have increased by around 16% during this period, thanks to the markup implemented on the website and pages. What a success!

Make Your Website Smarter with AI-Powered SEO: just focus on your content and let the AI grow the traffic on your website!

Courtney McGhee

WooRank

Meet Doreid, our new SEO Expert!

Meet Doreid, our new SEO Expert!

WordLift is happy to announce a new member of the team – Doreid Haddad!

Doreid is from Syria and moved to Rome in 2014.

Quick Facts

  • Name: Doreid Haddad
  • Age: 29
  • Position at WordLift: SEO Expert
  • Spoken Languages: Arabic (Native Speaker), Italian (C2), English (C1).
  • Bio: An SEO Expert and Digital Marketing Specialist based in Rome. His expertise includes Digital Marketing, Search Engine Optimization, Search Engine Marketing, Keywords Research, and Conversion Rate Optimization. He can’t say no to pizza.

 

Let’s Get to Know Doreid

  • What’s your Superpower? Analysis and numbers, studying the main web metrics, keyword research and discovery, data analysis, competitor analysis, and content optimization to get results and managing the development process.
  • Where have you lived? Where did you grow up? I was born and grew up in Syria then I moved to Lebanon where I spent some time before settling in Italy in 2013. I worked in the Hospitality & Tourism Sector moving from hotels in my country to the Royal Group of Rome and finally with Marriott International along with the Digital Marketing Sector.
  • What do you like to do in your free time? Football, computer, TV & traveling.
  • If you could describe yourself with an app, what would it be and why? Google Ads App that keeps campaigns running smoothly-no matter where your business takes you, because I am results-oriented, constantly checking in with the goal to determine how close or how far away we are and what it will take to make it happen.
  • If you could be in the movie of your choice, what movie would you choose and what character would you play? La Casa de Papel “Money Heist”, I think I would be a perfect fit for the role of “The Professor”.
  • 3 things you love the most about being a Wordlifter: Working with a highly skilled passionate and well-organized team. Making SEO in all the languages I speak for WordLift international clients. The variety, it is always changing and evolving and I enjoy watching the process of a creative idea grow into a successful business.

 

The Constant Evolution of Voice Search

The Constant Evolution of Voice Search

The Future of Voice Search

Technology is all around us, and there is no escaping it. The best thing is that it is continually evolving as technological breakthroughs are seen almost on a daily basis. One of the technologies which are getting better every day and making our lives easier is voice search.

When Did It All Begin?

More than half a century ago, IBM introduced IBM Shoebox which was the first speech recognition tool. The father of voice recognition devices was able to recognize 16 words and the digits from 0 to 9. As you will see in the infographic below by SEOTribunal, voice recognition technology has come a long way to become what it is today since its beginnings. Mostly implemented by mobile device manufacturers, today’s voice technology gives users the ability to do online searches, find information about products, ask questions, ask for directions or for the weather forecast, and many other things just by talking to a device.

Evolution of voice search

Evolution of voice search 2

How Does Voice Search Work?

First of all, it processes and transcribes the human speech into text before analyzing it in order to detect questions and commands. After that, it connects to external data sources such as search engines to find the relevant information and translates that information into a digestible format to fulfill the user’s intent.

What Are The Best Voice Search Engines?

There is a continuous battle between big players to make the best voice search engine. This is good news as voice search assistants are becoming more and more sophisticated, thus making our lives easier. Let’s take a look at the top brands manufacturing these devices.

  • Google Assistant is powered by AI and is primarily available on mobile and smart home devices. It was launched in 2016, and the thing which makes it different from its predecessors is that it can engage in two-way conversations.
  • Microsoft’s Cortana was released in April 2014. Available in multiple languages, it has the ability to set reminders, recognizes the natural voice, and answer questions by using the information found on Bing.
  • Amazon’s Echo has many capabilities, such as voice interaction, music playback, creating to-do lists, and streaming podcasts, to name just a few. The best thing about it is that it can be extended by installing other functions which are developed by third-party vendors.
  • Samsung’s Bixby is a voice-powered digital assistant introduced in 2017. It is a major reboot for S Voice. Aside from being used on smartphones and other mobile devices, Bixby is included in Samsung’s Family Hub 2.0 refrigerators, which are the first non-mobile products to include a virtual assistant.
  • Apple’s Siri is part of its iOS, iWatch, MacOS, HomePod, and Apple Tv operating systems. It works by using voice queries and a natural-language user interface to do actions such as answering questions, checking for information, navigating, and many other things.

What Lies Ahead?

As of January 2018, around 1 billion voice searches were made per month, and in the next couple of years, 50% of searches will be made using the voice-enabled technology. It is also predicted that over the next years the voice recognition market is going to experience huge growth, with an estimated $601 million in 2019 only.

Conclusions

We can definitely say that the future of voice-enabled technology is bright. The constant need for improvement is the driving force that makes companies produce the best voice assistants out there. Both the companies and their customers bear the fruit from it.

 

As the Marketing Manager at SEO Tribunal, part of Tina’s daily engagements involve raising awareness of the importance of digital marketing when it comes to the success of small businesses. As her first step towards this journey was in the field of content marketing, she’s still using every opportunity she gets to put her thoughts into educational articles.

Hristina Nikolovska

Marketing Manager at SeoTribunal.com, Seo Tribunal

WordLift Plugin is now available in Arabic

WordLift Plugin is now available in Arabic

We’re thrilled to announce that the Arabic Translation for WordLift is now in action and has been completed thanks to the amazing efforts of our colleague Nevine Adel Abdel Rehim, who works for our sister company in Egypt, insideout10. Kudos to Nevine!

While WordLift’s Natural Language APIs, the pre-trained machine learning models that WordLift uses to reveal the structure and meaning of your articles, already supported the Arabic language, the user interface of the WordPress plugin was available only in English and Italian (some of it is also translated into German and Danish).

Thanks to Nevine’s help now, clients like the American University of Cairo and Merck in Egypt, along with thousands of other Arabic speaking WordPress users, can now automate their SEO using WordLift in their own native language.

WordLift in Arabic

Here is a screenshot of SalamTak: a blog curated by Merck and focused on Multiple sclerosis (MS).

Why localization is so important?

Localization is key. In order to let our Arabic colleagues, partners and clients, that are already using WordPress in their native language, use WordLift with full confidence we decided to fully localize the plugin in Arabic.

Helping Translate WordPress in Your Language

WordPress is available in many languages and can be translated into other languages as well. WordLift as any other plugin on WordPress can be translated into other languages using translate.wordpress.org a web-based translation tool that allows anyone to contribute translations of WordPress core and any Themes or Plugins hosted on WordPress.org.  

When you install a new plugin, you certainly feel more comfortable if they are in your native language. Your user experience is better if you can read everything – from the readme to the meta-boxes and buttons – in your own language.

2019 has just begun and this is really the first result to celebrate: from now on our semantic plugin can be used also in Arabic ? Isn’t that awesome?

What is Link Prospecting and how can it help your SEO efforts?

What is Link Prospecting and how can it help your SEO efforts?

                                  [Guest post by Emma Miller]

 

Did you know that over 3.5 billion searches take place on Google every day? This simply means that to get a piece of traffic and boost conversions, you need to appear on the first page of Google. And, to do so, you need to have an SEO strategy. Well, link prospecting certainly can help identify relevant opportunities for your website.

When implemented properly, SEO can double your site’s visibility in the SERPs, drive more traffic to it, help you address the right customers, boost their conversions and, above all, give you a chance to build a solid brand name.

After all, it’s 2018, and no one trusts businesses that are not online. In other words, SEO has become an obligatory investment for any business that wants to stay relevant.

Now, you don’t have to be a seasoned marketer to know that guest blogging is one of the most significant SEO practices. It’s a powerful way to build links and is basically synonymous with doing off-site SEO.

However, many digital marketing experts claim that this technique is dead. Just remember Google’s Matt Cutts, who claimed that “guest blogging has gotten too spammy” in 2014.

However, his judgment could have been wrong. Maybe guest blogging is still alive and kicking. You just need to know how to implement it properly.

So, what is the idea behind Link Prospecting?

Finding quality guest blogging opportunities may seem simple at the beginning. You run a couple of Google searches and make a list of content-rich sites in your niche, where you can publish your guest articles.

But, this sounds too good to be true. Namely, when you take a closer look at your list, you will understand the challenge you’re facing. Not all the sites on your list are worth connecting with, for instance. No matter if it’s a bad content strategy or low PA or DA, once you spot a poor-quality blog, you should run away screaming.

So, you need to do a more complex, advanced analysis and separate the wheat from the chaff. This is what link prospecting is about – finding quality and relevant sites in your niche that will give your SEO efforts an actual boost.

Why is Finding Quality Link Building Opportunities Important?

The idea behind writing awesome content and publishing it on quality sites is earning quality backlinks. Your backlink portfolio is the decisive factor for Google when assessing your site’s value. If it notices that there are numerous highly authoritative and quality links pointing back to your domain, it will consider it relevant and boost its rankings in the SERPs.

Generating exceptional backlinks can also boost your overall domain authority, expand your target audience, prove your expertise, and help you establish a recognizable brand. This is also an opportunity to build relationships with the influencers in your niche and boost your exposure. Namely, once they see that the top players in your industry share or link to your posts organically, your target audience will trust you more.

How to Know which Sites are Valuable Enough?

To make sure you find the right prospects, you first need to set your objectives clearly. For instance, if you want to boost your authority in your niche via guest posting, you need to become a regular contributor on all major sites in that industry – so, just make an actionable list and go!

On the other hand, if you just want to earn some organic and high-quality links, guest posting will be much simpler for you. Of course, you will have a much longer list of prospects to connect with and publish your work. All you have to do is check the site’s DA, see if they published guest posts before, and reach out to them.

Once you select the right targets, you need to see who their target audience is and what their niche is. You should also check traffic and see if people visit their site, as well as pay attention to their backlink portfolio, the quality of their articles, and engagement metrics like the number of shares, likes, comments. These are all some key performance indicators that tell you whether the site is worth your attention.

Finding Quality Link Prospects

Once you set your goals, understand the metric you need to track, and what sort of sites you should be looking for, you can start your search. Here are a few most effective link prospecting ideas you should keep in mind:

  • Start with basic Google search strings
  • To narrow down your searches, use advanced search operators, such as the intitle search, the inurl search, the exact match search, etc.
  • Automate your link prospecting efforts using link building tools. These tools will analyze and choose only quality link building opportunities for you, give you invaluable data about your prospects, show their contact emails, helping you find the right sites and connect with them much faster.
  • Conduct competitor analysis to monitor and replicate their most effective link building strategies.
  • Take the time to produce original images and include them in your piece – that can become an effective SEO strategy to bring traffic back to your site!
  • Search for broken links on a site you’re interested in, offering a link to your similar post as a replacement for a broken link.
  • Look for influencers to boost your authority. To do so effectively, you can use Twitter search or its advanced options or simply use a link prospecting tool.

 

Back to Us

Link prospecting is an immensely important part of building valuable backlinks. It helps you publish your content on quality sites that will really bring value to your SEO. Most importantly, it helps you improve your visibility, expand your target audience, and position yourself as authoritative. And, these are just some of a myriad of practices you may use to find relevant link building opportunities.

 

Emma Miller is a digital marketer and blogger from Sydney. After getting a marketing degree she started working with Australian startups on business and marketing development. Emma writes for many relevant, industry related online publications and does a job of an Executive Editor at Bizzmark blog and a guest lecturer at Melbourne University. Interested in marketing, startups and the latest business trends.

Emma Miller

Digital Marketer and Blogger , Bizzmark

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