Come sfruttare i dati strutturati per aumentare il CTR

Scopri come aumentare esposizione e visibilità sulla SERP in modo da incrementare tasso di click con l’implementazione dei dati strutturati.

Perché dovrebbe interessarti?

Aumentare la visibilità e il tasso di click sulla SERP è uno dei principali benefici SEO offerti dai dati strutturati.

Con Marco Maltraversi, vedremo come arrivarci a partire da una SEO audit specifica dei dati strutturati, che serve a individuare criticità e aree di miglioramento potenziale. In seguito, Marco ci spiega in che modo i dati strutturati incidono sull’aumento del CTR e discutiamo di come misurarne l’impatto.

Il webinar è correlato da esempi pratici e casi studio, per aiutarti ad applicare il metodo di Marco anche ai tuoi progetti.

Cosa imparerai?

Ecco quali sono le tecniche e gli strumenti apprenderai attraverso questo webinar:

  • Cosa sono i dati strutturati e perché sono rilevanti
  • Come fare una audit dei dati strutturati
  • Come realizzare contenuti olistici
  • Come misurare l’impatto dei dati strutturati sulla SERP

Chi è Marco Maltraversi?

Ingegnere Informatico con la passione per il web, Marco si è specializzato nella SEO, che è anche al centro dei suoi due libri: SEO e SEM – Guida Avanzata per il web marketing e il più recente SEO AUDIT AVANZATO – Strategie e tecniche per l’ottimizzazione dei siti web sui motori di ricerca.

È co-founder del Marketing Business Summit e nel 2006 ha fondato YourDigitalWeb, una realtà con diversi sedi in grado di fornire soluzioni di marketing, web e digital.

Tra le varie attività è anche docente per al Master in Web Communication di Parma e speaker in diversi eventi di formazione.

SEO Flash News with Doreid Haddad — June 2020

SEO Flash News with Doreid Haddad — June 2020

Are you on track with the latest SEO updates? Follow Doreid Haddad in this 20-minute webinar to find out all the latest news in the search landscape our tips and tricks to stay on top.

Why does it matter?

Keeping track of the latest Google Updates and learning how SEO is evolving is crucial to get the best out of your digital marketing strategy.

What are you going to learn?

Here is the list of updates we are going to discuss together:

  • Google Search Console now includes the new Core Web Vitals Report. What is it about and how should you use it at best?
  • Google My Business adds more hours for specific services.
  • Featured Snippets: one of the most pervasive rich snippets has been updated. What’s new?
  • Bing Backlink Research Tool has been updated. What’s in it for you now?
  • Google May 2020 Core Algorithm Update: what’s new?
  • Image Search: Google includes Icons for products, recipes, & videos to help users choose what they need.
  • FAQs mark up with structured data
  • Google Crawl and Indexing Update

Who is Doreid Haddad?

SEO Expert and Digital Marketing Specialist, Doreid works at WordLift and he really loves strive to get results. He’s constantly checking in with the goal to determine how close or how far we are and what it will take to make it happen.

His expertise includes Digital Marketing, Search Engine Optimization, Search Engine Marketing, Keywords Research, and Conversion Rate Optimization. Also, he can’t say no to pizza.

When GMB and Knowledge Panels Collide — Live Webinar with Andrea Volpini, Jason Barnard, and Paige Hobart

When GMB and Knowledge Panels Collide — Live Webinar with Andrea Volpini, Jason Barnard, and Paige Hobart

Jason Barnard, Andrea Volpini and Paige Hobart are discussing When GMB and Knowledge Panels Collide in this episode of Tea Time SEO. They will share their opinions and tips, and then answer to the questions coming from the audience. 

Why does it matter?

As the owner of a local business or a brand, you need to know your brand SERP and understand where all the information in panels and rich snippets comes from.

Google My Business is for all local businesses the entry Point in Google’s Knowledge Graph here is why you need to be very accurate when compiling your business listing on Google.

What are you going to learn?

With Jason Barnard aka the Brand SERP guy, our CEO Andrea Volpini and Paige Hobart you are going to explore deeper this topic and learn all you need to know to get control over your business SERP.

Who is Andrea Volpini?

Andrea Volpini, CEO of WordLift, is a visionary entrepreneur, now focusing on semantic web and artificial intelligence.

Co-founder of InSideOut10 and director of InsideOut Today, Andrea has more than 20 years of world-class experience in online strategies and web publishing. In 2013 Andrea Volpini kick-started RedLink GmbH, a commercial spin-off focusing on semantic content enrichment, artificial intelligence, and search.

Who is Jason Barnard?

In SEO since 1998, Jason Barnard is known as the Brand SERP guy.

Jason Barnard approached SEO to promote his first website. It was the year Google was incorporated and Jason was able to build up his website to become one of the top 10,000 most visited sites in the world – we are talking about 60 million visits in 2007.

Who is Paige Hobart?

As Team Director of the SEO department at ROAST, Paige plays a crucial role in the development and expansion of the ever-growing SEO team.

Whilst studying Marketing at Bournemouth University Paige got her first job in SEO. With over six years’ experience, Paige has had the pleasure of working within a variety of industries and with such brands as Harvey Nichols, Clarks, Experian & The National Lottery.

Is Voice Here to Stay? It is now 2020 — Live Webinar with Maria Silvia Sanna and Georgie Kemp

Is Voice Here to Stay? It is now 2020 — Live Webinar with Maria Silvia Sanna and Georgie Kemp

Maria Silvia Sanna and Georgie Kemp are taking a deeper look into Is Voice Here to Stay? It is now 2020, sharing their opinions and answering interesting questions.

Why does it matter?

We’ve been following voice search as a topic for some years now. Two years ago, we published a guide to voice search optimization, and there we quoted ComScore, which predicted that voice search was going to cover at least 50% of all searches by 2020. Well, it’s 2020 now and we can say out loud that voice search is here to stay… but it’s quite far to take over. On the other hand, we should probably forget that stat, because it’s been misused in the first place.

Anyway, voice search is no longer a new trendvoice-enabled device interaction is now part of consumers day-to-day information diet.

Voice Search usage statistics
Voice Search Stats by PwC

As voice search is more competitive than regular search, you need to sharpen your SEO tactics and aim to be the top result.

What are you going to learn?

In this 30 minutes webinar, Maria Silvia Sanna and Georgie Kemp shared their tips about voice search optimization — and then they answered a few questions from the public about using voice search and measuring the results of a voice search strategy.

Who is Maria Silvia Sanna?

Digital marketer focused on content marketing, Silvia lives and works in Rome since 2003. After a ten-year experience covering different roles in digital communication, in 2017 she joined WordLift, where she manages content marketing with a strategic approach and a lot of emojis. 

Who is Georgie Kemp?

SEO Executive at Impression, George Kamp has a strong interest for all things technical SEO related with a fascination of the capabilities of conversational artificial intelligence.

Knowledge Graph and Panels | Webinar With Andrea Volpini, Jason Barnard and Dixon Jones

Knowledge Graph and Panels | Webinar With Andrea Volpini, Jason Barnard and Dixon Jones

In the world of zero-click searches, the potential of entering in the Knowledge Graph is greater than you think.

Join the webinar hosted by Authoritas with Andrea Volpini, Jason Barnard and Dixon Jones to learn all the relevant tips to improve your branding on Google’s Knowledge Graph panels.

Andrea Volpini is an Internet Entrepreneur and CEO of WordLift and Insideout10 with 20+ years of world-class experience in online strategies, digital media, and SEO. In 2013 Andrea co-founded Redlink, a commercial spin-off focusing on semantic content enrichment, artificial intelligence, and search.

Jason Barnard is The Brand SERP guy and has been in SEO since 1998. He collects Brand SERPs (using the Authoritas API). He is also a digital nomad although this is temporarily on hold. He offer a brand SERP course and hosts a podcast (search “Jason Barnard Podcast”). In his spare time he is a Digital Marketing Consultant.

Dixon Jones is a well-known, respected and award-winning member of the Internet Marketing community with 20 years of experience in search marketing and 25 years of business innovation. An expert in Information Retrieval manipulation, specifically in Big Data environments. A pioneer of the Freemium SAAS subscription business model.