E-E-A-T are the four basic factors Google considers to rank your content. But what do they mean and how can we really achieve them and get positive SEO results?

In this webinar, Max Geraci, one of the leading semantic SEO experts in Italy, will give you a general overview of the E-E-A-T concept and show you how to use structured data to show up in Google Discover and Google News. He shares a case study where one of his clients’ content appeared in Discover by using to structured data and WordLift. Not only that. He will show you how you can use ChatGPT to automate content creation while maintaining the originality and value necessary to satisfy Google and the E-E-A-T.

Here you can see the presentation with all the links Max shows during the webinar, including editorial guidelines and prompts.


Max Geraci – Experienced Digital Marketer with a demonstrated history of working in the marketing and advertising industry. Analytical Skills, SEO, Google Tag Manager, Ecommerce UX, Writing and editing. Strong program and project management professional with an MBA focused in Business administration (retail management) from Alma graduate school (Bologna, Italy).

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