The world of SEO plugins is a vast one. While it is nice to have options, the number of SEO plugins available for WooCommerce can be overwhelming, making it challenging to find the best one for your business.
So, we thoroughly researched all WooCommerce SEO plugins, so you don’t have to. Based on our research, here are the top 6 WooCommerce SEO plugins in 2021 and how you can use them to boost your SEO efforts.
- Rank Math
- All in One SEO
- E-commerce SEO by WordLift
- Yoast WooCommerce SEO
- SEO Optimized Images
Rank Math aims to make optimizing your entire site’s SEO efforts a simple task. You can think of it as the swiss army knife of SEO plugins. It utilizes a simple set up wizard to understand your site then configures your WordPress site to its optimal settings. Within Rank Math, you’ll also be able to apply over 15 Schema Markups, integrate with Google Search Console, and track your keyword rankings. Essentially, Rank Math provides you with access to all of the fundamental SEO tools you need to kickstart your SEO efforts.
The All in One SEO plugin does exactly what its name describes, provides you with the tools you need to begin your SEO efforts. It aims to simplify SEO as much as possible through its extensive set of pre-set inputs and settings. While their goal is not to perfect your site’s SEO, it aims to bring the basics of SEO into your site without requiring your time. These basics include automatically optimizing your titles, automatically generating meta tags, automatic checks for duplicate content, and support for creating your XML sitemap.
Getting your products to display properly in Google Product listings is typically a tedious, time-consuming task that involves a significant amount of trial and error. Most products that are shown in Google Product listings simply do not display nearly as much information as they could, which results in a lower CTR and overall conversion rate.
So, this is where E-commerce SEO by WordLift comes in to make this entire process simple allowing you to display your products on Google Product listings without creating a custom feed. WordLift also adds structured data and extended product markup to correctly display your products on Google Product listings, including unique GTIN, ISBN, and MPN information. This additional data makes your Google Product listings show product features, product categories, reviews, availability, and more based on the product you offer.
In addition to optimizing your Google Product listings, E-Commerce SEO by WordLift also links your products and content to create simple yet effective product recommendation widgets. This ties your content marketing efforts to your actual product pages by suggesting products you offer based on the content your potential customer is reading. While we may be biased since we are the makers of this tool, we genuinely believe in what we do.
Add structured data on WooCommerce the simple way!
Yoast is the most popular SEO plugin on WordPress for a reason and their plugin specifically built for WooCommerce maintains that same level of quality. With Yoast WooCommerce SEO, you’ll have access to an extra settings menu specifically made for your WooCommerce products. These additional settings allow you to add product information such as the price, manufacturer, brand, stock, available colors, and more. On top of this information, you can also add unique GTIN, ISBN, and MPN information. All of this information ensures your products maintain appropriate structured data so search engines can properly display your products.
On top of allowing you to add this additional information into your product listings, Yoast WooCommerce SEO also adds breadcrumb navigation, cleans your sitemap for Google, and optimizes your product information for rich pins on social media.
While all the other plugins on this list focus on improving your on-page SEO, WP-Backlinks focuses on your off-page SEO. Off-page SEO aims to improve the relevance, trustworthiness, and authority of your site in the eyes of the search engines. This is achieved by other respected sites or people on the internet linking to your site and therefore vouching for the quality of your content. So, where does WP-Backlinks come in to help improve your off-page SEO?
WP-Backlinks integrates a backlink monitoring system directly into your WordPress dashboard. Within this dashboard, you can keep an eye out for bad or spam sites that link to your site, which can cause a penalty on your site if you do not disavow those links. It also provides tracking of your competitors’ backlinks, giving you a consistent source of other sites you can reach out to and request backlinks from.
As an e-commerce site, you probably have tons of images throughout the content of your site. While these images may make your site look appealing to customers, they can also help your site’s SEO if appropriately optimized. SEO Optimized Images help you do just that. The basics of this plugin automatically optimize the title and alt attributes of the images on your site to coincide with the keywords you’re targeting. Their pro version extends these features also to optimize your WooCommerce product images and featured images. These optimizations further the functionality of the images on your site from only looking appealing to improving your SEO efforts.
So, Which Plugins Do I Need?
Each of the SEO plugins mentioned within this list fulfills different aspects of your overall site’s SEO. For absolute beginners, you may want to start with All in One SEO for its simple interface and overall ease of use. When you’re ready to move beyond All in One SEO and really start optimizing your site’s SEO, look to E-commerce SEO by WordLift to truly optimize your e-commerce site if your focus is increasing your traffic and sales. From there, adding WP-Backlinks, SEO Optimized Images, Rank Math, and Yoast WooCommerce SEO will help you stay up-to-date on your SEO efforts and move towards a fully optimized e-commerce site.