AI SEO Weekly

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According to McKinsey e-commerce has been 10 years’ growth in 3 months during COVID-19

This opens up a new scenario and leads to Google making space for itself in the online shopping industry, going head to head with giant Amazon.

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What does Google do?

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Building on the Knowledge Graph, the Shopping Graph brings together information from websites, pricing, reviews, videos and, most importantly, product data we receive directly from brands and retailers

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Knowledge Graph information comes from various sources and is not submitted directly to Google. Here you can offer product information to Google via the Merchant Center or Manufacturer Center.

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We’ve seen a 70% increase in the size of our product catalog and an 80% increase in merchants on our platform.

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Product Data is the key!

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Product data needs to be accurate.

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1. Data harmonization

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2. Data reconciliation

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With WordLift, you can add structured data to your product feed and start selling for free, getting your products into Google Shopping Graph!

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Are you ready for the next step?

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[{"selector":"#anim-c6cb7fb3-a0c9-402d-beac-7b8198a91189","keyframes":{"transform":["scale(0)","scale(1)"]},"delay":500,"direction":"normal","duration":1401,"easing":"cubic-bezier(0.77, 0, 0.175, 1)","fill":"both"}] Contact us

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AI SEO Weekly

What is Google Shopping Graph

According to McKinsey e-commerce has been 10 years’ growth in 3 months during COVID-19

This opens up a new scenario and leads to Google making space for itself in the online shopping industry, going head to head with giant Amazon.

What does Google do?

What does Google do?

It's now free to sell on Google!

Building on the Knowledge Graph, the Shopping Graph brings together information from websites, pricing, reviews, videos and, most importantly, product data we receive directly from brands and retailers

What is Google Shopping Graph?

What is Google Shopping Graph?

Knowledge Graph information comes from various sources and is not submitted directly to Google. Here you can offer product information to Google via the Merchant Center or Manufacturer Center.

What is the difference with Google Knowledge Graph?

What is the difference with Google Knowledge Graph?

We’ve seen a 70% increase in the size of our product catalog and an 80% increase in merchants on our platform.

Google Shopping Graph is growing fast...

Product Data is the key!

How Do You Get Your Products Into Google's Shopping Graph?

How Do You Get Your Products Into Google's Shopping Graph?

Product data needs to be accurate.

Using structured data is one way to make sure Google correctly understands all product details you are providing on a web page.

1. Data harmonization

Make sure where your product information is coming from and make sure you're using Merchant Feed for structured data.

2. Data reconciliation

From 2021, unique product identifiers (UPIs) is mandatory for free listening on Google. Make sure you have UPIs for each product you want to sell.

With WordLift, you can add structured data to your product feed and start selling for free, getting your products into Google Shopping Graph!

Are you ready for the next step?

Are you ready for the next step?

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PROGRAMMATIC SEO

GPT-3 FOR PRODUCT DESCRIPTION