By Valentina Izzo

2 years ago

Learn how to create semantic SEO reports with WordLift for Google Looker Studio. It helps you understand and present semantic results.

Table of contents:

  1. What is Google Looker Studio?
  2. How to create semantic SEO reports with WordLift
  3. Other Frequent Questions

What is Google Looker Studio?

Looker Studio is a great, free data visualization tool from Google that lets you collect data in informative dashboards and reports that are easy to read, easy to share, and fully customizable. The data comes from various sources such as proprietary databases, Google Analytics, Google Search Console and social media platforms, and you can blend them without programming.

[official video by Google]

How To Create Semantic SEO Reports with WordLift

The Semantic Web has changed the way we approach web content. As we know, Google is changing the way it crawls web pages, focusing not just on keywords (which are still important) but on concepts and then entities.

Adding structured data to your website means that you are enriching your data with information that allows Google and the search engines to better understand what the content of your website is about. This way you can get better rankings, more organic traffic and provide users with a more relevant user’s experience.

So, with structured data, you can make a difference for your business. However, it is often very difficult to show the SEO structured data value and thus a semantic SEO strategy. 

If you have WordLift, we have the solution for you! You can use the Looker Studio Connector to understand and show others the results you have achieved by working with entities on your website. Let’s go and see how it can help you implement your semantic SEO strategy. 

Getting Started With WordLift for Google Looker Studio

With WordLift Looker Studio Connector, you can create Semantic SEO reports by loading data from your Knowledge Graph right into Looker Studio and blend it with Search Console or any other web analytics platform. 

The first step to start creating your semantic SEO report is to search for WordLift on the Google Looker Studio connectors page.

Just click on it and enter the WordLift key. And we have a GraphQL query ready for you, so you don’t need to do anything to get started. In case you are a power user and you know the query that you want to run, just continue. For example, if you are running an e-commerce website, maybe you want to query for product attributes or prices. Then be sure to keep checking the box “use report template for new report”, so you can get a shiny new report premade for you. Then click Connect. Here you can see the fields that come from the report. Finally, click Create Report! 

At this point, you are close to creating your report, but two more steps are needed:

  1. To go to the managed data sources and add your Search Console data source: choose your website, choose URL Impressions anche choose Web Type, and then click on Create.
  2. Check the blends to verify that the data is merged from the Knowledge Graph and GSC.

Save and enjoy the report🤩
You can filter the data for EntityType and choose the period of time you prefer.


If you use WordLift Looker Studio Connector for your semantic SEO strategy, you can have these benefits:

  • Everything in one place. You can create a single source of truth about your SEO and business performance.
  • Learn more about your audience. You get meaningful data about your content that helps you learn more about your customers and optimize your SEO strategy.
  • Useful data. You’ll be able to identify new queries and search intent to optimize your content.
  • Improve SEO reporting and gain new insights. Take your SEO reporting to the next level and easily gain valuable insights into your keyword rankings, traffic, and more.

Now you can focus on semantic web analytics and the advantage that you can gain in modern SEO without worrying about how to prove the benefits.

Discover more about how to create a Web Analytics Dashboard using Google Looker Studio, traffic data from Google Analytics, and WordLift, reading this article.

Learn how to create a Semantic SEO Report in 3 simple steps👇

Other Frequent Questions

Are Looker Studio connectors free?

As Google says, “You can build, deploy and distribute connectors for free. You and your users can use connectors in Data Studio for free.” 

In the case of WordLift’s Looker Studio connector, you can use it if you have an active subscription, because you need a key to create the reports. 

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Are you ready for the next SEO?
Try WordLift today!