Google Search Console, previously known as Google Webmaster Tool, is a tool provided by Google to help SEO experts and digital marketers manage the search function on their client’s (or their own) website.
It includes tools, reports, and other information that can help SEO professionals fix errors on their website and also develop strategies to optimize their rankings. Proper usage of this powerful tool can take a poorly ranked website and move it up the list, bringing in more visitors and converting them to customers.
Features on GSC include information about search appearance, search traffic, technical status updates, crawl data, and additional educational resources.
Since last August, precisely since August 19, 2018, Google Search Console User’s start noticing a big drop in how in impressions, clicks and CTR, due to Google changes on how the tool manages, tracks and reports data in Search Console.