Alternative to Schema Pro – Schema Markup Plugin for WordPress

Are you looking for the best schema markup plugin for your WordPress site? There are many options, but in this comparison we’ll focus on two of them: Schema Pro and WordLift. 

Both plugins offer a range of features and benefits for adding schema markup to your website, but which one is the best choice for you? Read on to learn more about the features, pros and cons, and overall performance of each plugin.

Table of contents:

1. What Is A Schema Markup Plugin And Why To Use It
2. Are WordLift And Schema Pro Alternative Solutions?
3. How WordLift and Schema Pro Work
4. Schema Pro and WordLift: plans and costs
5. Conclusion

What Is A Schema Markup Plugin And Why To Use It

Schema markup can help Google and search engines better understand the content of your website and improve its display in search results. For example, if you have a recipe website and add structured data to your content, the search engine will understand what you are talking about and show users any additional information to help them navigate and make their user experience relevant. This gives you better rankings on Google and more organic traffic to your website.

You can add schema markup to your website pages manually, through code, or by using a plugin. In this case, you do not need any technical skills and you can automate the process, saving time and energy.

Are WordLift And Schema Pro Alternative Solutions?

Both WordLift and Schema Pro help you add structured data to your pages to speak Google’s language without having to write a line of code. However, the way they do it is very different!

WordLift takes your SEO to the next level. Through AI, it is able to scan your content and extract the most relevant concepts that Google needs to understand who you are and what you are talking about. With these concepts, called entities, you can build your Knowledge Graph, the dynamic infrastructure behind your website that allows search engines to understand not only the most relevant concepts, but also the relationships between them.

With Schema Pro, you can add schema markup that best suits your content by choosing just from the 17 most common ones and create templates to insert them into the web page you want to implement. You’ll be able to optimize the markup and be sure that your contents are suitable for rich results.

How WordLift and Schema Pro Work

WordLift uses AI to analyze the edited content and suggest key concepts that characterize the content and identify relevant markup. These concepts, which represent entities, are collected in a vocabulary. But WordLift goes a step further: it uses these entities to create a custom Knowledge Graph that allows Google and search engines to understand the concepts and the relationships that connect them, making the content eligible for rich results.

WordLift makes it easy to add markup to your content. With just a few clicks, you can explain to Google that your article is about Michelangelo, the famous Renaissance artist. Once you do that, WordLift adds the schema type Persona and links the name to the corresponding Wikipedia page.

WordLift guides the user step by step, without the need to know what is going on from the code’s point of view. For this reason, our solution is suitable for SEO professionals (who often choose us to simplify and speed up processes) as well as for marketers and web editors who do not know anything about code but improve their content thanks to structured data.

​Schema Pro, on the other hand, allows you to create templates that you can apply to multiple content on your website. Once the plugin is installed, you select the schema type that best suits your content (you can choose from the 17 most popular ones) and use inclusion or exclusion rules to select the pages where you want to insert the markup. 

When Schema is ready, you can move to the next step and finish the setup by adding additional information. This section is very important: by filling in the fields you complete the template setup for the selected schema type. As you will see, the required options are marked with a red asterisk. These fields must be filled in for Schema to be added to your content and to do so correctly. Otherwise, Schema will not be added to your pages and Google will even reject it. The other fields are optional, but are recommended for optimal results. Many of these fields are automatically pulled from existing data in your posts.

If you go to the individual post, you can see all the details of the schema type applied to the content. The mandatory fields are automatically filled in by the plugin, while the others can be adjusted from time to time to optimize the markup. Schema Pro notifies you when the markup is not complete and highlights the missing fields. This option is also available in the general settings: you can enable a warning to let you know that the Schema markup will not be added anywhere in the content if you do not fill in all the required fields, to avoid Google penalties.

Finally, if you click on the Test Schema option in the admin panel, the plugin will directly open the Google Rich Snippet Testing Tool and immediately show you the result of the analysis.

Schema Pro and WordLift: plans and costs

Both WordLift and Schema Pro provide different subscription plans. Let’s take a look at the differences.

Schema Pro

Schema Pro offers two different subscription solutions, the Pro version and the Growth Bundle version. 

While the former includes the plugin subscription, the latter is a more comprehensive package that also includes other tools and add-ons for WordPress, as well as the advanced features of Schema Pro. The cost varies depending on the plan you choose, whether annual or lifetime. There is no free trial version of the plugin.

WordLift

WordLift, on the other hand, offers three different subscription plans that give you access to the same technology and allow you to harness the power of AI. However, they differ in the number of domains on which the plugin can be used simultaneously and certain features available. 

The Business+E-Commerce plan offers you the possibility to add all types of schema markup and also includes the SEO add-on for Google Sheets, developed in-house, which lets you perform semantic keyword analysis to make your semantic SEO strategy even more effective. Besides, with this plan you’ll also have access to the e-commerce extension, which provides advanced markup for stores and widgets with product suggestions, and lets you create a dedicated Knowledge Graph for products for sale.

Unlike Schema Pro, WordLift also offers a 14-day free trial and an Enterprise plan aimed at big brands that not only want to do SEO but also bring innovation to the enterprise.

Conclusion

In short, with Schema Pro you reach a very basic level of schema markup, while with WordLift you can reach another level, not only by adding schema markup to your WordPress website, but also by building your Knowledge Graph, which allows Google and the search engines to understand the relationships between the most relevant concepts concerning your business, guaranteeing you indexing and higher rankings in search results.

This is a real revolution in the field of SEO, which not only allows you to automate many of your tasks, but also to speak the same language as Google and develop an increasingly effective strategy, getting more organic traffic to your website and reaching the right audience.

WordLift also makes the benefits of structured data accessible to users with any level of SEO experience. Nevertheless, many experts choose our solution because of the actual time savings or to delegate some of the tasks to younger employees.

Want to learn more about all of WordLift’s features? Book a call with our experts or try it for free.