It’s hard to get your content noticed with so much going on in the world. Without a strong content marketing strategy, it’s nearly impossible. Almost every major brand is generating content across multiple platforms. Every. Single. Day.
How can you beat the competition at the game everyone is playing? It starts with a well-constructed content marketing strategy. That means providing a substantial volume of vivid visuals and compelling content.
Here are 8 content marketing strategies you can use to break through the noise and get your content noticed.
Include Visuals To Increase Engagement
According to research, and everyone’s intuition, ads on social media perform better with pictures. The numbers suggest that a Twitter ad gets 150% more engagement with a visual. For Facebook, it’s 230%!
If you want your content marketing strategy to drive traffic, those numbers are a big deal. But where do you find these images? There are plenty of ways to find free stock photos. A simple Google search will lead you to a few of the largest portfolios. Just remember that each marketing channel comes with unique sizing requirements.
Optimizing your content to get noticed means optimizing your content for each channel. You can make that job easier by converting your images to vectors, so the image maintains its quality while changing its size. You can find free vector graphics software to get this done.
Make Your Photos Pop With Photo Editing Tools
It’s not a secret that people are more likely to look at pictures than read a wall of text. But your photos have to be high quality to compete. That’s where photo editing tools come in. With these tools, you can quickly and easily turn an amateur photo into a work of art. You can remove unwanted background objects, clear up blurry photos, and even convert an image into a professional design. So don’t fall into the trap of thinking that stock photos will get the attention you’re looking to generate.
Create Quality Content With Artificial Intelligence
Consumers expect a high volume of content from you. The trick is keeping up with content creation while maintaining quality standards. One option is to utilize AI.
Did you know you can use artificial intelligence (AI) software to create high-quality images for your brand? You might not think it’d work for you, but take a look. Including some AI art in your content marketing can be a lifesaver.
While putting the computer to work for you, consider also letting it write some of your copy. There are some outstanding blog generators available these days. But remember, these are tools that work alongside your team members. They still can’t replace humans. However, they can help you speed up your content generation with the right workflow.
This is where a tool like WordLift really shines. WordLift is an AI-powered SEO tool that analyzes your text and adds structured data to your content without requiring any extra work or technical knowledge. This way, your content becomes more understandable for search engines and can rank better in SERPs. This way you’ll get more organic traffic to your website, reach a more qualified audience and increase your sales.
Streamline The Publication Process
A successful content marketing strategy starts with creating quality content. But you also need fast and efficient processes to get it published. One strategy to consider is minimizing clicks between generation and publication.
Services like Wordable.io can make that happen. Instead of your team writing content drafts in Google Docs and then spending hours copying and pasting them over to your WordPress site, Wordable simplifies the process to a single click. Individually or in bulk, Wordable optimizes and formats your folders and docs in seconds. Their website even sports a free ROI calculator to see how much time and money you’ll save by using their tool!
Include High-Quality Video
One of the best ways to increase engagement is by using video. Video works whether it’s a short clip on TikTok or a 30-second spot on network television. It’s a great way to get a niche business in front of potential customers.
But don’t sleep on the power of a solid video pitch. Check out this video by TSplus describing how their remote support software works.
Your content marketing shouldn’t be all fluff. You can also help customers learn about the advantages of your product over the competition. Providing valuable information to people considering a purchase should also be part of your marketing strategy.
Emphasize Free Delivery
Customers love fast, free shipping. That’s especially true when customers are worried about their purchases arriving on time. According to a recent study, 73% of consumers are more likely to buy things online if shipping is free. That statistic should encourage you to consider implementing free delivery in your content marketing plan.
But don’t make a promise you can’t keep. Instead, consider partnering with a local same-day delivery courier service to guarantee you can follow through. In fact, you might even highlight that partnership as part of your content marketing to give the promise more credibility.
Stay In The Know With Business Analytics
No strategy is complete without a way to measure its success. Part of your marketing strategy must evaluate what’s working and what’s not. Make sure you know how to use your website traffic monitoring tools before getting too far down the road. It’s probably also a good idea to do some A/B testing or at least keep track of which ads are getting engagement. If you want to really dig into the business analytics side of things, check out a digital report builder. These powerful software packages can provide a ton of strategic insights at the click of a button.
Give Something Away
Whatever you’re selling, from vitamins to virtual assistant services, you’re competing for attention. One bold strategy to consider is to give something away. Seeing the word “free” tends to grab people’s attention. You can use that to your advantage.
If you’re on a small budget, your prize could be what you sell. But, to get more impact, consider using a raffle or sweepstakes rather than a simple free product or trial. That way, you only have to give away a limited amount of product while still offering the chance to get something for nothing to a wide audience.
The prize could be a fancy dinner at a local high-end restaurant. Or, if your budget allows, you can even give away a trip to an event in Tulum, Mexico, to generate some buzz. Develop a content marketing strategy around whatever prize you want to give away. That strategy might just be enough to get the customer’s attention and direct them to your website.
Content marketing is a critical step for any business. The challenge is getting noticed among the thousands of marketing efforts overlapping your own. The content marketing strategies offered here should give you a better chance at breaking through the noise, boosting sales, and staying on top of the competition.
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