SEO for Bing: What’s Important, What’s Not?

Christi Olson, Head of Evangelism for Search at Microsoft, walks you through all you need to know about SEO for Bing from an intriguing standpoint: what’s important for Bing as a search engine? What is important for a searcher? And also, what is important for you as a website owner or an optimizer?

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What Are You Going to Learn?

In this webinar, Christi Olson will give you an insider’s view on Bing’s tools for SEO, Bing’s new functions and much more. After this webinar you will have a clear overview on how Bing works and you will be able to optimize your website with Bing-specific SEO techniques.

Here is the list of the main topics that she covered in this 1-hour lesson:

  1. What is the goal for search engines?
  2. What is SEO?
  3. SEO Diagnostic Toolbox: Bing Webmaster Tools and Google Search Console
  4. How to use Bing Webmaster Tool – An overview on its features
  5. Why the Sitemap is important for search engines
  6. Is content king? Actually, crawlable content is king
  7. Why canonical links matter
  8. Keyword research: how to do it
  9. Optimizing images and videos
  10. The importance of H1 tag
  11. How to use the Title tag
  12. Why a compelling title and description matter
  13. The importance of structured data and schema.org markup
  14. Links and social shares – A positive signal

SEO for Bing: Presentation Deck and More

Presentation Deck

Find below Christi’s presentation in PDF. It’s rich of tips, examples and good practices: download it and skim it anytime you need. It’s free!

Read the presentation deck

Guide to Bing Webmaster Tool

In the latest weeks, Christi published on Search Engine Land a compete guide on how to use Bing Webmaster Tool, which is a great introduction for beginners and also a goldmine of tips and resources for those who are already using this platform.

Who is Christi Olson?

Christi is the Head of Evangelism for Bing at Microsoft and is on the Board of Directors for SEMPO and the University of Idaho School of Business.

For over a decade Christi has led Digital Marketing teams at Microsoft, Expedia, Harry & David, Pointmarc and Point It. She is passionate about search marketing and has spent her career helping businesses solve their marketing challenges.

She has been recognized by PPC Hero and her peers as one of the top 25 Most Influential PPC Experts in 2018, 2017, 2016 and 2015.

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