A Conversation with Scott Abel and Andrea Volpini
In this insightful webinar, hosted by Scott Abel and in partnership with Heretto, Andrea Volpini explores how generative AI is reshaping content discovery. As AI agents take center stage as the new gatekeepers of search, businesses must rethink how they structure and optimize their digital content.
Together, Scott and Andrea discuss why semantically rich, structured content is essential for increasing visibility and engagement in an AI-driven landscape. They dive into practical strategies—like leveraging knowledge graphs and building a semantic memory layer—to help organizations improve how content is understood and surfaced by generative AI systems.
You’ll also learn about the strategic role of reinforcement learning and the importance of creating an ontological core to guide both internal AI applications and external interactions with AI tools.
Watch the full conversation below to stay ahead in the age of AI-powered search.
Key Topics Covered in the Webinar
- AI Agents as the New Gatekeepers
Learn how generative AI is reshaping search and content discovery, and why adapting your strategy is critical for visibility. - Merging System 1 and System 2 Thinking in AI
Understand the value of combining instinctive and reasoning-based approaches to train more effective AI models. - Structuring Content for AI
Explore the role of structured data, ontologies, and knowledge graphs in making content accessible and understandable to AI systems. - The Strategic Role of Semantic Memory
Discover how building a persistent memory layer can influence both internal AI capabilities and external interactions. - Future-Proofing SEO and Marketing
Gain insights into how AI agents are transforming SEO—and what brands can do today to stay ahead.