How AI Decides Which Brands To Trust
Learn how AI agents evaluate product data and how brands can turn structured, trustworthy information into a competitive advantage with insights from WordLift and Renoon.
In this webinar, WordLift and Renoon explore how brands can prepare their product data for AI-driven experiences and why structured, trustworthy information is becoming a competitive advantage.
As AI agents increasingly mediate how consumers discover and evaluate products, brands need to rethink how product information is organized, validated, and activated. The session covers the growing role of Digital Product Passports (DPPs), AI-ready catalogs, and machine-readable product data in building trust across compliance, customer experience, and AI-powered discovery.
Featuring insights from Iris Skrami and Gennaro Cuofano, the webinar highlights the operational and strategic changes brands need to make to ensure their products can be understood, verified, and recommended by AI systems.
Key Takeaways
- AI is changing product discovery from traditional search to AI-mediated recommendations based on trust, context, and structured information.
- Product data already exists within most organizations, but it is often fragmented, inconsistent, and disconnected across systems.
- AI systems evaluate signals, not just content. Structured, machine-readable, and verifiable product data helps AI agents identify, understand, and recommend products with confidence.
- An AI-ready product catalog must be accurate, readable by machines, and connected to broader brand and customer context.
- Digital Product Passports are becoming more than a compliance requirement — they are evolving into dynamic interfaces that connect products with compliance, traceability, trust, and customer experience.
- Brands should focus on organizing, validating, and activating the product data they already have instead of chasing disconnected technology trends.
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About Renoon
Renoon is a platform specialized in Digital Product Passports and AI-powered traceability solutions. The company helps brands simplify compliance, manage product-level data, and transform technical information into accessible, consumer-facing experiences.
Through integrations such as QR codes, ecommerce widgets, and digital interfaces, Renoon enables businesses to improve transparency, build trust, and prepare their product ecosystems for AI-driven discovery and evolving regulatory requirements. The platform is already used by more than 30 companies and collaborates with international organizations, including the United Nations.
Ready to make your product data AI-ready?
Discover how structured product information, Digital Product Passports, and AI-driven discoverability can help your brand build trust, improve visibility, and stay ahead of evolving customer and regulatory expectations.