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The web and its technologies are changing our writing and reading processes and practices. How should a writer evolve in this context?

From SEO to rhetorics, nowadays web copywriting requires a wise knowledge of the transformations that your audience are going through and the ability to mix texts, data, and dialogues in a galaxy of words.

What are you going to learn?

In this free one-hour webinar you will learn how to craft effective copy that will:

  1. Bring more traffic to your website
  2. Create an immersive experience for your readers
  3. Connect ideas and people together.

Web Copywriting for the Semantic Web: Handouts

The New SEO in Brief

This handout gives you a bird-eye view of the new technologies related to the development of search engines and intelligent assistants. Nowadays, search engines and intelligent assistants are intricately woven in content consumption, distribution and even creation.

Read the handout #1

How to Create a Vocabulary

This handout shows why you will benefit from creating a vocabulary of your terms. It will also provide you with three strategies to help you think about your vocabulary and it will outline how to create it.

Read the handout #2

Your Content Checklist

This handout contains the checklist you need when aiming for copywriting for the semantic web. It’s fundamental to delight your reader with clarity, structure, and substance.

Read the handout #3

Who is Teodora Petkova?

Teodora Petkova

Teodora Petkova is a philologist and a freelance content writer with an educational background in Classical Studies and Creative Writing.

She helps companies with content ideation and creation, writing for their blogs.

In the past, she worked as a Latin Teacher at the University of Sofia; today she is still passionate about research and she loves to share her experience about web writing.

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