AI SEO Weekly

Semantic SEO

By @ValeIzzo86 & @CyberAndy

What is Semantic SEO

What is Semantic SEO

It is the process of building more meaning and topical depth into web content.

By doing so, you help Google crawlers better understand your content. You also help them see it as high-quality and thus promote it more often in the SERPs.

How it impacts your SEO

How it impacts your SEO

It provides meaningful metadata and semantically relevant content that can unambiguously answer a specific search intent.

It is also a way to create clusters of content that are semantically grouped into topics rather than keywords.

For Example

Dot

"HORSE"

"HORSE"

For Example

One and the same word, but with different meanings in different contexts: a "horse" is an animal for a rider, a working tool for a carpenter, and a piece of sports equipment for a gymnast.

For Example

In semantic SEO, content is cataloged and organized around each context, similar to Wikipedia, so that machines can understand and evaluate its uniqueness.

What benefits you can have with Semantic SEO

What benefits you can have with Semantic SEO

Semantic SEO is here and now!

+new users

+organic traffic

+page views

+session duration

How you can optimize your content for Semantic SEO

How you can optimize your content for Semantic SEO

Follow these 5 steps

Arrow
Thick Brush Stroke

Step 1

Understand the search intent.  What users are searching for and how machines understand that search query.

Thick Brush Stroke

Step 2

Figure out the entities and topics that this search query focuses on, related concepts that can be added, and any opportunities for structured data.

Thick Brush Stroke

Step 3

Optimize the content to cover these topics and mention these entities on the page

Thick Brush Stroke

Step 4

Add the markup to the page. This is where you add the structured information about your entities and any other structured data you may have.

Thick Brush Stroke

Last but not least

Make sure you have good title tags and headings and alt text of images and all those things that play a big role in traditional SEO.

What is a Topic Map?

What is a Topic Map?

It is an architecture that makes the search engine understand the relationship between different ideas and concepts.

Why are Topic Maps important in SEO?

Why are Topic Maps important in SEO?

They help you know what to write about and how to structure your content.

Learning how to create a perfect topic map will greatly improve your chances of being found on Google and other search engines.