AI SEO Weekly

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How is Google Search changing?

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Where do push and pull search meet?

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How are Push and Pull different?

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Andy used a new a technique that leverages CLIP and Topic-based clustering to group images from the two clusters (Search and Discover) and found out that…

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Google Search

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Google Discover

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On Google Discover the cluster of content that doesn’t exist on Google Search is made of images related to twitch, gamers, video recordings that is similar to social media content.

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How does a Knowledge Graph scale?

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Search Results change constantly

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How the Knowledge Graph looks like...

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Average position is not longer relevant, as SEOs we need new tracking tools that can track user experience

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The challenge is to scale content production and think in terms of relationship and multimodality

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Search is becoming MULTIMODAL...

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...and MULTILINGUAL

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Are you ready to stand out in Google Discover?

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Image quality is key to appearing on Google Discover.

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Thank you

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AI SEO Weekly

Google Discover

How is Google Search changing?

How is Google Search changing?

From PUSH to PULL

From INFORMATION RETRIAL to CONTENT RECOMMENDATION

Fom QUERY to DIALOGUE

Where do push and pull search meet?

Where do push and pull search meet?

Enbeddings

Having a common vector space is enabling new level of interactions with content

How are Push and Pull different?

How are Push and Pull different?

@CyberAndy analyzed 10.000+ featured images from a gaming website that rank respectively on Google Search and on Google Discover.

Andy used a new a technique that leverages CLIP and Topic-based clustering to group images from the two clusters (Search and Discover) and found out that…

Google Search

Google Search

Google Discover

Google Discover

On Google Discover the cluster of content that doesn’t exist on Google Search is made of images related to twitch, gamers, video recordings that is similar to social media content.

How does a Knowledge Graph scale?

How does a Knowledge Graph scale?

Search Results change constantly

Search Results change constantly

How the Knowledge Graph looks like...

How the Knowledge Graph looks like...

As we transition from push to pull

Average position is not longer relevant, as SEOs we need new tracking tools that can track user experience

The challenge is to scale content production and think in terms of relationship and multimodality

Search is becoming MULTIMODAL...

Search is becoming MULTIMODAL...

An element like People Also Ask can be turned into a video like it happens with Google Cameos

...and MULTILINGUAL

...and MULTILINGUAL

Are you ready to stand out in Google Discover?

Read The Ultimate Checklist to Optimize Content for Google Discover

Image quality is key to appearing on Google Discover.

If you want to have high resolution SEO images try AI-powered Image Upscaler for FREE!

Thank you

Thank you

Jason Barnard

Dawn Anderson

Cindy Krum

MORE SEO STORIES

GOOGLE BIG MOMENTS

MULTIMODAL SEARCH