How to Get Cited in Google AI Overviews: A Practical Playbook
Learn how Google AI Overviews changed the way brands get discovered: impressions are up, clicks are down, and only cited sources make it into the answer. This session breaks down the GEO framework and Knowledge Graph strategy to turn that shift into your biggest visibility opportunity.
In this webinar, Gennaro Cuofano and Federica Busani explore how Search is no longer just a list of 10 blue links. With Google AI Overviews and AI Mode fully synthesizing answers directly on the SERP, traditional SEO playbook rules have fundamentally changed. For brands, this shift introduces a massive risk (vanishing organic click-through rates) but also an unprecedented opportunity: becoming the definitive source the AI trusts and cites.
If you’ve noticed your impressions rising while your clicks fall, you are witnessing the zero-click AI era in real-time.
In this practical, hands-on webinar, the WordLift team breaks down the exact framework mid-to-senior SEO professionals, content strategists, and marketing directors need to move from passively watching visibility shift to actively dominating AI search citations.
Key Takeaways
- 1. Search has flipped from a list of links to one synthesized answer. Brands cited on one engine tend to get cited across others too (Google AI Mode → Perplexity, Copilot, ChatGPT).
- 2. Impressions up, clicks down? That’s not an SEO problem. The goal now is to optimize for citation, not for clicks.
- 3. Entity clarity beats keyword density. The key AI signal is whether the model knows exactly who/what you are, brand, author, product/
- 4. Schema.org is the API your site exposes to language models. With 57.4% of web traffic now agentic (Cloudflare, June 2026), it’s no longer optional.
- 5. The 4-step framework to put this into practice: map topical authority → build a connected Knowledge Graph → deploy structured data → enrich for Query Fan-Out.
Watch the video
Ready to make your product data AI-ready?
Discover how structured product information, Digital Product Passports, and AI-driven discoverability can help your brand build trust, improve visibility, and stay ahead of evolving customer and regulatory expectations.