Structured Data For Shopify: How To Increase Your Sales By Building A Product Knowledge Graph

Table of content:

1. The difference between schema markup warnings and errors
2. Why is schema markup important for an e-commerce website?
3. OK, then, how can I properly install structured data on my Shopify store?
4. Okay, I’m interested, how to obtain the PKG builder for WordLift to install structured data to my Shopify store?

In a report compiled by Wall Street Zen, it was revealed that the year 2020 witnessed a staggering surge in Shopify’s reach, with a remarkable 457 million individuals engaging in transactions with sellers on this dynamic platform. This figure soared exponentially from the previous year’s 300 million, showcasing the immense popularity and trust that Shopify has garnered worldwide.

Delving deeper into the astonishing numbers, we discover that nearly 11,000 checkouts transpire every minute across the vast Shopify ecosystem. This real-time manifestation of commerce highlights the platform’s seamless functionality, empowering businesses to seamlessly cater to the ever-evolving needs of their customers.

What sets Shopify apart from its competitors is not only its exponential growth but also its exceptional performance in comparison to industry standards. In 2019, businesses established on Shopify experienced a remarkable 50% growth rate, surpassing the industry’s average of 21% for that year. This exceptional achievement solidifies Shopify’s position as a catalyst for success, providing entrepreneurs with the tools and resources they need to thrive in the fiercely competitive online marketplace.

At Wordlift, we work extensively with structured data and schema markup. SEO professionals and e-commerce owners are keen to leverage the latest trends in schema markups to maximize their online presence and improve website conversions. Today, we’ll discuss the most common mistakes made when adding structured data to Shopify stores, as well as the best practices you can adopt to improve your online presence. Let’s get started!

The Difference Between Schema Markup Warnings And Errors

There are two types of feedback that you can get from Google’s SEO tools:

• Warnings
• Errors

Depending on what is displayed on your site, when you try to add structured data to your Shopify store, Google treats it differently. Warnings are less severe than errors and do not directly impact your search engine optimization. Even if they appear, Google can still understand the meaning of your content or structured data by analyzing and processing the encapsulated data. Nowadays, warnings are treated more as suggestions or additional steps you can take to perfectly optimize your structured data in Shopify.

If, on the other hand, you are struggling with errors, you should be really concerned about your SEO performance and proactively take further steps to fix it. And why? When you have an error, Google marks the entire structured data field as unusable and not working. Errors do not affect other elements on the page. For example, if you have two different product records, one of which has an error and the other is correct, the latter will still work properly. In summary, as long as there is at least one set of error-free data, Googles processing algorithm is satisfied.

We definitely advise you to fix your errors in the structured data, because they can seriously affect your SEO if done incorrectly. This means that your pages can be excluded from Google index if you do not do your schema markup correctly. This is a serious matter and should not be neglected!

Why Is Schema Markup Important For An E-Commerce Website?

Whether you’ are a small business owner or run a large e-commerce website, installing schema markup on your website can be quite a tedious process, especially if you need to remove certain structured data (such as microdata) beforehand. This task requires appropriate technical expertise to navigate your web system and fix any technical issues that may arise.

Unstructured data, such as plain text, is difficult for search engines to process. For our part, we need a little more help, and that’s where structured data comes in handy. Structured data (also known as schema markup) helps search engines better understand our content.

Ok, Then, How Can I Properly Install Structured Data On My Shopify Store?

Shopify theme creators often include schema.org markup with their template files. However, the schema markup is usually in need of improvement, as we’ have observed Shopify creators creating duplicates in their Structured Data Reports and Structured Data Testing tools.

Obviously, you do not want that for your own website. In an ideal world, your schema markup should be added in such a way that it is intuitive for the person editing it and does not require technical knowledge as a developer.

Even if you have developer support, the problem with this approach is that it does not really scale: you solve the problem once, but you do not leverage the concentrated power of your structured data in your Google Merchant Center, nor do you solve your complementary SEO problems this way. We need to improve the process by adding a new tool to the process. Sounds too good to be true? Well, we’ have the right thing for you!

With just a few simple steps, you can use our Product Knowledge Graph Builder to add structured data for your Shopify e-commerce, optimizing your Merchant Feed. Our product is designed for non-developers, which means we can help you add schema markup to your products and simplify it for you.

And it is not just about that – it is about harnessing the full power of the PKG Builder itself. With it, you can enrich your product data by connecting your Google Merchant Center data feed with the appropriate schema markups that are specific to your e-commerce store.

That’s the real value we offer – the ability to work with Product Knowledge Graph Builder and take advantage of all its benefits. This means that you are not only investing in installing schema markup, but also in improving your SEO performance through AI-generated product descriptions and other AI-driven workflows. This is the complete solution you have been looking for, is not it great?

Now you just need to focus on solving SEO problems – you do not need to hire developers to work on them for you, and you do not need to spend time in coordination meetings to ensure a shared vision. The tool does it for you – you have everything in one place, right under your finger!

As an SEO professional and e-commerce owner, its important that you develop the right key performance indicators (KPIs) to track your e-commerce SEO progress. Some of these can be rich snippets, enhanced product data, improved targeting and increased visibility, which can be achieved with WordLift Product Knowledge (PKG) Builder.

How to use the PKG Builder

Using the Product Knowledge Graph Builder is simple.

The first step of the process is to sign in with your Google account for authentication, which is easy to do. In the next step, Google will ask you for permission for the app to access your Google account. Here, you just need to click the “Allow” button.

Once you’ have logged into the platform, you can fill in the field for your seller name and select your e-commerce store. In the next step, just click on the “Next” button and the automatic configuration process will start for you. During the configuration process, you can also avail live support to make sure that everything is as easy as possible for you.

The last step is to initiate the synchronization process. You will then receive a status message about the progress in your e-commerce store account. All your products will be imported into our backend and we will automatically generate all the schema markup code that needs to be added to your pages.

You will see that if you work with our PKG builder, the installation process will be…will be very easy for you! The user interface is intuitive and you can get support from us.

Okay, I’m Interested, How Can I Have The PKG Builder To Add Structured Data To My Shopify Store?

The PKG Builder is a feature included in the Business+Ecommerce Plan. Once you purchase the plan, you will receive a WordLift Key. With this key you can access the dashboard where you can add your feeds and use the PKG Builder.

More Frequently Asked Questions

​​Does Shopify Have Structured Data?

Absolutely Shopify uses structured data to better explain products: their price, description, availability, and more, to visually display them on search engine results pages (SERPs). However, this is not an official part of Shopify, but has more to do with the template you use.

Shopify integrates structured data for various content types, including blog posts and reviews, so that search engines can capture the context and meaning of the content. Using structured data can improve the visibility and ranking of the Shopify’ website in search results, which leads to more traffic and sales in the long run.

How Do I Add Structured Data To My Shopify Website?

There are several ways to add structured data to your Shopify store. You can do this using Shopify apps from the Shopify app store (paid), custom development by inserting a JavaScript tag into your backend code, Google Tag Manager, or third-party apps like WordLift PKG builder and SchemaApp across various product offerings and business plans.

What Types Of Structured Data Can Be Used On A Shopify Store?

The most popular structured data types in Shopify e-commerce stores are Product structured data, Organization schema, Breadcrumb schema, Article schema, and Review schema.

Can Structured Data Improve The User Experience For Customers On A Shopify Store?

Structured data can improve the user experience for customers in a Shopify store in several ways. First, it can improve the presentation of search results by providing information such as product ratings, reviews, and prices that can help customers make an informed decision. Second, it can make it easier for customers to navigate and find information by providing information about the site’s structure, such as breadcrumb trails. Finally, structured data can increase the credibility and trustworthiness of the website by providing data about the company, such as address, phone number, and social media profiles.