By sean, Valentina Izzo

1 year ago

Learn how Hanabishi improved online visibility, drove organic traffic, and succeeded in the competitive e-commerce landscape.

SEO Hacker is an SEO services company in the Philippines. They cater to local and international clients who aim to rank higher in Google’s organic search results, and most of them aim for the coveted top 10 spots on the first page of Google. To achieve this goal, Hacker SEO Agency provides high-quality services that seamlessly integrate with the client’s website, branding, and goals, boosting rankings, traffic, leads, and conversions.

They chose to use WordLift for Hanabishi, a client who has an e-commerce website, which is well known locally and is currently part of a very competitive online industry.

In this SEO case study, Sean Si – CEO at SEO Hacker Agency – tell us how the team increased the organic traffic to the e-commerce by using WordLift and which results they achieved.

WordLift has exceeded our expectations, and we’re thrilled to both continue exploring its many functions for ecommerce, and to recommend it to fellow businesses and SEOs in search of a means to improve content, user experience, and ultimately, your website’s performance.

Sean Si – CEO at SEO Hacker Agency

Which client did you choose for Wordlift and why?

We chose our client Hanabishi, as it is an ecommerce website, well-known locally, and is currently part of a very competitive online industry. 

Hanabishi is one of the leading home appliances brands in the Philippines, and are considered a staple for their affordable yet reliable and durable quality. Originally known for their small appliances, they have expanded their line to include a wide variety of home, kitchen, and office appliances. 

Despite their popularity offline, their online presence needed work. This company, as our client, sought to establish themselves just as firmly online, cater to an increasingly digital generation of buyers, and, of course, stay ahead of the competition.

We have worked with them for some time with a holistic approach to their e-commerce SEO, and have successfully drawn in more traffic and improved their position within the search engine results pages (SERPs). The dilemma, however, was this: Hanabishi still needed more to rank for more competitive keywords, and improve their position–especially given recent Google algorithm updates.

Using WordLift to help our client

As an affiliate partner, we have previously used Wordlift for our own website in the past, and have seen how the plugin–with its ability to seamlessly apply an additional layer of metadata to content–can vastly improve visibility on Google’s search results pages.

Given that, we decided to apply Wordlift to our client’s website, in hopes that applying the same Schema markups could produce similar results and help with the client’s dilemma. 

In addition, we knew that Wordlift had come up with new functionalities geared towards ecommerce sites–and the opportunity seemed perfect for us. With the plugin and the Product Knowledge Graph, we could easily provide the digital infrastructure needed to help Google truly understand the client’s products and content. 

You can list your products in Google Shopping for free. Find out how in our web story about Google Shopping Graph.

Results

By applying the appropriate markups, identifying content gaps, and connecting commercial and editorial content, we could increase visibility, and ergo draw in the traffic the client wanted. 

And applying it to Hanabishi’s websites garnered almost instant results. We saw an immediate increase in traffic the day it was installed on their website. Though the biggest increase was within the first week (which had double our usual traffic for the day), we did observe a consistent improvement throughout the last few weeks–resulting in a 26.8% increase in organic traffic overall.

E-commerce organic traffic grows after experiencing a decrease in visits.

Similarly, we saw the metrics for the website’s impressions increase by 29.5%.

The growth of e-commerce impressions after starting to use WordLift.

Other metrics–particularly engaged sessions–also saw improvement, increasing by 28.4%.

Engagement is increasing.

It also helped our keywords regain their position in the top 10 results. Furthermore, these keywords are more stable in their rankings now, compared to before using Wordlift, as you can see the differences below in the month of March 2023, versus June 2022 to February 2022.

On our team’s end, we found the tool incredibly convenient and time-saving, as we did not need to do most of the legwork when it came to constructing and applying the structured data we needed–Wordlift simply applied it for us. 

We are also glad that we didn’t face any challenges. After the installation of Wordlift, we’ve seen spikes and consistent results in our traffic for this client. Aside from that, this tool also helped us overcome the URL cannibalization we were facing since late 2022.

Do you want to know how to get your products to rank at the top of the SERP and on Google Shopping? Discover our E-commerce SEO Service.

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