Who is Beatrice Gamba?
Beatrice Gamba is Head of Innovation at WordLift.
Beatrice leads a dynamic team of nine professionals, including SEO experts, data analysts, and digital marketers. She ensures the smooth delivery of cutting-edge solutions to a diverse portfolio of world-class companies, including several Fortune 500 firms.
Born and raised in Rome, she joined WordLift in 2016 and has since advanced through various roles, starting as a Project Manager at InsideOut10, then transitioning to Digital Project Manager, and ultimately becoming Head of Agency.
With over nine years of experience in the tech and digital industries, Beatrice brings extensive knowledge and a proven track record of success. After earning her degree in Economics, she moved to Berlin, where she further honed her skills at Zalando by managing client relationships across Europe, consistently delivering high-quality service.
In her current role, she not only assists clients in embracing new technologies but also fosters a culture of innovation within her team. Her strategies are deeply grounded in data science, leveraging insights to make decisions that propel WordLift and its clients toward their digital objectives.
The strategies she develops and implements, which combine WordLift’s AI, SEO, and structured data, have enabled major editorial groups and large e-commerce platforms to significantly increase their organic search revenue.
Beatrice is particularly passionate about the potential of knowledge graphs in SEO. Her daily mission involves generating value through innovative, AI-driven digital strategies, ensuring meticulous management, and utilizing the most effective resources to achieve outstanding results.
As hobbies Beatrice collects old records from the 70s, DJs and runs.
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Beatrice is an expert in AI-Powered SEO strategies
Beatrice Gamba is responsible for leading and managing the Innovation team to develop and implement innovative digital marketing and advanced SEO strategies that drive business growth (5xROAS) and create value for our customers.
Beatrice is a leader with proven track record of success in driving digital transformative changes.
- Scale cutting-edge SEO techniques and technologies
Driving the adoption of AI-powered SEO tools, methodologies, and strategies to enhance WordLift’s offerings. - Develop and implement a roadmap for innovation
Identifying and exploring emerging SEO trends, technologies, and opportunities. - Leverage data-driven insights to inform innovation
Analyzing SEO data, identifying patterns, and developing actionable insights to inform innovative solutions. - Collaborate with cross-functional teams
Collaborating with product development, marketing, and engineering teams to integrate innovative AI-based SEO strategies across the organization. - Demonstrate leadership and drive results
Leading a team of 9 people with different levels of competences in SEO, content marketing, AI, data science and drive the motivation to achieve the Innovation unit goals and produce value. - Contribute to industry thought leadership
Sharing expertise and insights through industry publications, speaking engagements, and thought leadership contributions.