By Valentina Izzo

1 year ago

Both WordLift and Squirrly SEO help you add semantic schema markup to your website to speak Google’s language. Let’s compare them closely!

Are you looking for a Semantic SEO markup plugin for your website? There are many options, but in this comparison we will focus on two of them: Squirrly SEO and WordLift.

Both plugins offer a range of features to optimize your SEO, including adding schema markup. Which one is the best for you? Read on to learn more about each of the two plugins.

Table of contents:

  1. What is Squirrly SEO
  2. What is WordLift
  3. Are WordLift And Squirrly SEO Alternative Solutions?
  4. Squirrly SEO and WordLift: plans and costs

What is Squirrly SEO

Squirrly SEO is a website plugin that allows you to optimize pages and blog posts and get general recommendations to improve search engine optimization. It performs an audit of your current SEO status and gives you some recommendations to improve your search engine ranking. Although search engine optimization can be complicated, Squirrly SEO makes it easy to follow the instructions and optimize what you need.

You can use the web application or download the plugin for WordPress. Some of the most interesting features of Squirrly SEO.

  • Keyword research. With this plugin you can search for the best keywords to optimize your content. You can choose from 140 countries to localize your search and get better results. It also suggests you long tail keywords.
  • Focus Pages. This feature lets you choose the pages you want to rank the most, and the tool gives you customized information on how to rank pages on a case-by-case basis.
  • Live Assistant. With this feature, you can optimize your content as you create it. Namely, the tool gives you a set of keyword suggestions, provides you with a library of free images already optimized for SEO that you can use in your blog post, and provides you with a link to Wikipedia to read and enter the necessary information for reference. Through a system of green or red lights, it shows you what is good and what can be improved.
  • SEO Audit. With this feature you’ll be able to check your website’s performance and get ratings and recommended actions to improve it.
  • Monitoring. You can measure your website’s performance using data on leads and traffic and keep up to date at all times. You’ll also get important details on progress and results. You can also compare multiple audits to track changes and see how your website is growing.

What is WordLift

WordLift is an entity-based SEO tool that focuses on semantic SEO and enables search engines to better understand content and rank better on Google.

The key to WordLift is entities. You can use entities to annotate and organize website posts and pages. By describing and linking entities, WordLift builds a Knowledge Graph. Each entity is an interconnected element that has been enriched with machine-readable information and converted from words to linked data.

The SEO value of a Knowledge Graph based on linked data goes far beyond featured snippets, voice search, and optimization for virtual search assistants.

These days, we are overwhelmed by information and it’s becoming increasingly difficult to find the content that interests us. That’s where a tool like WordLift comes in: it helps you create better content that leads users to what they are looking for.

In terms of SEO, articles enriched with linked data are found more easily, as they make information extraction much more efficient. The concepts mentioned in an article are annotated and linked to extensive knowledge bases such as DBpedia and Wikidata to provide search engines with important information about a particular content and its relevance to a specific search intent.

Search engines and web crawlers can use this now more understandable information to directly answer user queries. This way, your website will rank better and provide users with the relevant information they are looking for (in rich snippets, user queries, etc.). The user who lands on your site will then take a path that makes their experience meaningful and spend more time on your site.

Our AI analyzes the content of your website and suggests what information is relevant to your business by adding structured data and creating a customized Knowledge Graph. Not only that, it goes one step further. It turns structured data into linked data, strengthened by the same sources that Google and search engines use to understand the web. This way, the content is unique, can not be confused with other content, and gains authority.

This is a new approach to search engine optimization: from analyzing search intent to creating content, from creating internal links to improving user engagement on the site. Your content will be better understood by Google and other search engines, gaining more visibility and therefore more customers.

Are WordLift And Squirrly SEO Alternative Solutions?

Structured data is the key to improving your SEO. They provide search engines with all the information they need to better understand your website’s content and rank it higher in SERPs. In addition, structured data allows your content to be included in Google’s enriched results, known as Rich Snippets, which improve the user experience. The result is that you can get more visitors to your website and, by reaching a more qualified audience, you can also get more conversions.

With Squirrly SEO you can add semantic SEO markup to your website by using JSON-LD. The tool loads the schema code for the selected type to the page.  

You can enable this feature in the SEO Configuration menu by going to the Rich Snippets section and filling in the required fields. You can create multiple schema types for different pages and make your website appear in search results with richer features. 

WordLift also allows you to add structured data to your website content, but in a different way. Using AI, the tool analyzes the content, detects and suggests which concepts are most relevant to your content. These concepts are the entities and are collected in a vocabulary. WordLift does something more. It connects these entities and creates a custom Knowledge Graph for you that allows Google to understand what you are talking about and also recognize the relationships between the entities, improving your ranking and increasing your organic traffic.

Read the case study from Kalicube Digital Agency to know how you can boost your organic traffic by using entity-based SEO. 

Squirrly SEO and WordLift: plans and costs

Squirrly SEO offers 3 plans (Pro, Business, Agency), ranging in price from $20 to $75 per month. All plans include more than 650 features, which differ in the number of websites, the standard of expansion, support and customer service. There is a free version that you can use, as well as a demo page where you can try the plugin without installing it on your website.

WordLift, on the other hand, offers three different plans (Starter, Professional, Business+E-commerce)  that give you access to the same technology and allow you to harness the power of AI. However, they differ in the number of domains on which the plugin can be used simultaneously and certain features available. 

The Business+E-Commerce plan offers you the possibility to add all types of schema markup and also includes the SEO add-on for Google Sheets, developed in-house, which lets you perform semantic keyword analysis to make your semantic SEO strategy even more effective. Besides, with this plan you’ll also have access to the e-commerce extension, which provides advanced markup for stores and widgets with product suggestions, and lets you create a dedicated Knowledge Graph for products for sale.

Like Squirrly SEO, WordLift also offers a free trial (valid for 14 days). In addition, WordLift has an Enterprise plan aimed at large brands that not only want to do SEO, but also bring innovation in-house.

Must Read Content

The Power of Product Knowledge Graph for E-commerce
Dive deep into the power of data for e-commerce

Why Do We Need Knowledge Graphs?
Learn what a knowledge graph brings to SEO with Teodora Petkova

Generative AI for SEO: An Overview
Use videos to increase traffic to your websites

SEO Automation in 2024
Improve the SEO of your website through Artificial Intelligence

Touch your SEO: Introducing Physical SEO
Connect a physical product to the ecosystem of data on the web

Are you ready for the next SEO?
Try WordLift today!