Jason Barnard, Andrea Volpini and Paige Hobart are discussing When GMB and Knowledge Panels Collide in this episode of Tea Time SEO. They will share their opinions and tips, and then answer to the questions coming from the audience.
Why does it matter?
As the owner of a local business or a brand, you need to know your brand SERP and understand where all the information in panels and rich snippets comes from.
Google My Business is for all local businesses the entry Point in Google’s Knowledge Graph here is why you need to be very accurate when compiling your business listing on Google.
What are you going to learn?
With Jason Barnard aka the Brand SERP guy, our CEO Andrea Volpini and Paige Hobart you are going to explore deeper this topic and learn all you need to know to get control over your business SERP.
Who is Andrea Volpini?
Co-founder of InSideOut10 and director of InsideOut Today, Andrea has more than 20 years of world-class experience in online strategies and web publishing. In 2013 Andrea Volpini kick-started RedLink GmbH, a commercial spin-off focusing on semantic content enrichment, artificial intelligence, and search.
Who is Jason Barnard?
In SEO since 1998, Jason Barnard is known as the Brand SERP guy.
Jason Barnard approached SEO to promote his first website. It was the year Google was incorporated and Jason was able to build up his website to become one of the top 10,000 most visited sites in the world – we are talking about 60 million visits in 2007.
Who is Paige Hobart?
As Team Director of the SEO department at ROAST, Paige plays a crucial role in the development and expansion of the ever-growing SEO team.
Whilst studying Marketing at Bournemouth University Paige got her first job in SEO. With over six years’ experience, Paige has had the pleasure of working within a variety of industries and with such brands as Harvey Nichols, Clarks, Experian & The National Lottery.