The WordLift Academy is proud to present the Knowledge Graph Quartet — the world-class experts on Product Knowledge Graphs. Follow them to discover the true value of Knowledge Graphs.

Jason Barnard, Jarno van Driel, Teodora Petkova, and Andrea Volpini will discuss the importance of Product Knowledge Graphs for e-commerce marketing and SEO. Coming from four different areas of expertise, they will help you get the big picture of the role of data in today’s digital marketing and online sales. 

Jason Barnard, also known as the brand SERP guy, will show you how a well-designed Knowledge Graph can impact your SERP and result in a richer and more engaging exposure for your products. Jarno van Driel is recognised as one of the world experts on structured data and provides semantic modelling services to leading brands and organizations. Teodora Petkova is specialized in weaving together text, multimedia content and linked data. Last but not least, our CEO Andrea Volpini is a pioneer in the field of semantic SEO and provides tools and consulting services to brands that need to grow online.

If you have an e-commerce website, stop doing what you are doing and create your Product Knowledge Graph.

From the shelf of local shops to Google Shopping’s search results, a Product Knowledge Graph can align all the data and information that your customers can see and find about your products. In this webinar, you will learn why structured data is vital to your business and what is the impact of a Product Knowledge Graph on Google’s SERP for your products and brand.

What Are You Going to Learn?

  • What is a Knowledge Graph and why it is important in the context of e-commerce
  • What is the concrete impact of a well-designed Knowledge Graph on your SERP
  • Where can you start to implement your own Product Knowledge Graph.
  • And a lot more!

Meet the Knowledge Graph Quartet

Four experts, coming from four different areas of expertise, discuss the importance of Product Knowledge Graphs for e-commerce marketing and SEO.

Jason Barnard

Jason is a digital marketing consultant and one of the leading experts in Brand SERPs and knowledge panels in the world today.

Jason is co-founder of Kalicube, a groundbreaking digital marketing agency that pioneered the concept of Brand SERPs (what your audience sees when they google your brand name). He is also a full-time 100% digital nomad, host and keynote speaker at conferences around the world.

Jarno van Driel

Jarno is a structured data consultant who provides semantic modelling services and guides organizations into the era of the semantic web.

Over the years his work has been mentioned several times at W3C discussion groups, due to being an early adopter and large provider of structured data. He contributes to some of those groups helping to improve common standards and continuously learning more.

Teodora Petkova

Teodora is a philologist and a freelance content writer with an educational background in Classical Studies and Creative Writing. She helps companies with content ideation and creation, writing for their blogs.

In the past, she worked as a Latin teacher at the University of Sofia; today she is still passionate about research and she loves to share her experience with web writing.

Andrea Volpini

Andrea Volpini, CEO at WordLift

Andrea, CEO of WordLift, is a visionary entrepreneur, now focusing on semantic web and artificial intelligence.

Co-founder of InSideOut10 and director of InsideOut Today, Andrea has 20 years of world-class experience in online strategies and web publishing. Nowadays, he provides tools and consulting services to brands that need to grow online.

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