Darwinism in SEO

Have you ever wondered how rich elements like the featured snippet take a place on the SERP? What Jason Barnard reveals to us is that each and every rich element on the page relies on a different algorithm. So, for example, there is a specific algorithm for the featured snippet on which depends its presence on the SERP. There is more: all the rich elements compete among them and with the 10 blue links to get a place.

Jason-Barnard-Interview.mp4

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Why does it matter?

In a context where the rich snippets are slowly replacing the 10 blue links, understanding the algorithm behind the rich elements is the first step to reshape the anatomy of a SERP.

What Are You Going to Learn?

In this 30 minutes webinar, Jason Barnard explains how Google calculates rankings for the blue links and for the rich elements such as the featured snippet, images, videos, knowlegde panels, and more.

The system he describes is so much wide and open that it can grow and adapt to a limitless number of rich elements. If you deeply understand it, you will be able to get what really matters to Google and find your place under the sun.

How Google Ranking Works – Darwinism in SEO: Presentation Deck

Find below Jason’s presentation in PDF. It’s rich of tips, examples and good practices: download it and skim it anytime you need. It’s free!

Read the presentation deck

Who is Jason Barnard?

Jason approached SEO to promote his first website. It was the year Google was incorporated and Jason was able to build up his website to become one of the top 10,000 most visited sites in the world – we are talking about 60 million visits in 2007.

After almost two decades of experience in the field, Jason is a digital marketing consultant, speaker, author and the host of the #SEOisAEO podcast, the funniest way to learn about digital marketing from world-class experts.

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