Structured data is a strategic edge in modern SEO as it helps search engines and software applications, in general, to reliably parse, identify, and extract information with a high degree of reliability. As the use of structured data continues to grow on the web (as also documented by this year’s edition of the Web Almanac), we quickly realize that structuring information goes beyond search engine support and can also provide value in the analysis of web metrics.

Topics covered:
During this session, Andrea Volpini, co-founder and CEO of WordLift, will show how to extract structured data from web pages and blend it, in Google Looker Studio, with traffic from Google Analytics. Andrea will also share how semantic annotations can further help us gain insights into web analytics.



Organised by in partnership with Wordlift.

Are you ready for the next SEO?
Try WordLift today!