On this webinar, Frederick Vallaeys, CEO at Optmyzr, and Andrea Volpini, CEO at WordLift, will bring you up to speed on the latest trends in search engine optimization and pay-per-click (PPC) advertising.
You’ll learn about SEO trends, including:
- the rise of multimodal search and what it means for your SEO content strategy;
- How to create a successful on-site search experience;
- How “phygital” (the fusion of physical and digital worlds) is impacting SEO;
- The role of customer user interfaces (CUIs) including chatbots.
You’ll also learn PPC tips and trends, including:
- How to manipulate conversion data so Google will send you higher quality leads;
- How to connect first-party data to Google to get lower-cost leads;
- How to use responsive search ads correctly (and avoid outdated assumptions).
Click here to see the presentation slides.
Organized by Main Street ROI in partnership with WordLift.