Beyond Chatbots: Welcome to the Era of Agentic Commerce

The era of simple AI chatbots is over. Welcome to Agentic Commerce. Autonomous AI agents are actively planning, comparing catalogs, and executing real-world commercial transactions. If your product data sits in fragmented silos or remains unoptimized for machines, your brand is effectively invisible to next-generation AI search engines and shopping assistants.

Developed in collaboration by GS1 Italy, WordLift, and Microsoft, this exclusive white paper delivers the definitive strategic framework and operational playbook to make your enterprise catalog “edible” for AI.

Backed by real-world data from an enterprise pilot, this guide shows you how to make your products instantly visible and trusted by AI search engines and shopping assistants. You will discover how to stop AI from inventing false information about your brand, seamlessly connect your product variations, and tap into a channel that has already doubled conversion rates and boosted customer purchase intent by 53%.

Inside the White Paper: What You Will Discover

• The 3 Pillars of AI Visibility: Discover how to combine trusted global product codes, connected data, and cloud technology so AI tools can easily find and recommend your brand.
• Proven Commercial Results: See real data from an enterprise pilot that achieved a +22% increase in AI search citations and a +53% lift in customer purchase intent.
• A 4-Step Actionable Playbook: Get a step-by-step roadmap to optimize your catalog, open your site to AI search bots, and stay ahead of upcoming European digital regulations.
• The Future of Shopping: Learn how new AI checkout tools allow customers to buy your products directly inside an AI chat—completely bypassing the traditional shopping cart.