A deep-dive webinar on how to future-proof your SEO strategy and optimize content for AI-powered search experiences.
A Conversation with Michael King, Andrea Volpini, and Garrett Sussman.
AI is rewriting the rules of search and Google’s rollout of AI Mode makes that shift official. Traditional keyword strategies aren’t enough. To stay competitive, marketers and SEOs must start optimizing for AI-first search experiences, not just rankings.
In this exclusive webinar, Michael King, Andrea Volpini, and Garrett Sussman break down how AI Mode works, from query fan-out to persistent user context. You’ll see how this changes the way content is discovered and get practical demos of tools like Qforia and WordLift to help you adapt your strategy for RAG, LLMs, and platforms like Google and Perplexity.
Key Takeaways
- How Google uses AI to rewrite and expand queries.
- What query fan-out is—and how to optimize for it.
- Why most SEO tools miss the mark (and what to use instead).
- Live demo: Mapping AI search journeys with Qforia + WordLift.
Who Should Watch
This session is designed for SEO leaders, marketing strategists, and digital teams who want to stay ahead of the curve and drive measurable business results in an AI-driven landscape.
Speakers
Michael King — Founder & CEO at iPullRank
Andrea Volpini — CEO & Co-founder at WordLift
Garrett Sussman — Director of Marketing at iPullRank (Moderator)