AI is no longer a futuristic concept, it’s an active force reshaping how businesses operate and compete. But for leaders, the real challenge isn’t whether to use AI, it’s how to integrate it in a way that’s both strategic and human-centered.
In this 30-minute executive conversation, Andrea Volpini, Michelle Robbins, and Claudia Crangasu explore what it truly means to lead through the AI transformation. From identifying high-impact use cases to ensuring ethical governance, this session is packed with practical insights for marketing and business decision-makers.
You’ll learn how to:
- Set realistic AI adoption goals and success metrics.
- Choose the right starting points for your organization.
- Balance innovation with oversight and ethical principles.
- Upskill your teams while keeping the human edge.
- Avoid over-dependence on automation.
This is a must-watch for business leaders navigating AI’s fast-moving evolution.
Watch the Full Conversation
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Meet the Speakers
Michelle Robbins
Michelle is a seasoned technology leader with over two decades of experience across martech, analytics, and AI. Currently driving AI and automation strategy at LinkedIn, she specializes in natural language processing, data science, and large language models. Michelle also serves as a global strategist for LinkedIn’s Women@ ERG and holds an MS in Business Analytics from UC San Diego.
Andrea Volpini
As CEO of WordLift, Andrea Volpini is a pioneer in semantic web technologies and AI for content strategy. With over 25 years of experience in digital publishing and web innovation, Andrea helps global brands use knowledge graphs and structured data to improve their online performance and prepare for the future of AI in search.
Claudia Crangasu
Claudia brings 18 years of product marketing leadership, with a focus on innovation, market growth, and ethical AI. A graduate of the University of Oxford’s Artificial Intelligence Programme, she specializes in identifying AI use cases that solve real business problems while ensuring transparency, diversity, and user control in how AI is implemented.