How long should your meta description be?

We want to be, as with any other content on our site, authentic, conversational and user-friendly. Having said that, in 2020, you will want to stick to the 155-160 characters limit (this corresponds to 920 pixels). We also want to keep in mind that the “optimal” length might change based on the query of the user. This means that you should really do your best in the first 120 characters and think in terms of creating a meaningful chain by linking the query, the title tag and the meta description. In some cases, within this chain it is also very important to consider the role of the breadcrumbs. As in the example above from WooRank I can quickly see that the definition is coming from an educational page of their site: this fits very well with my information request.         

Must Read Content

Why Do We Need Knowledge Graphs?
Learn what a knowledge graph brings to SEO with Teodora Petkova

2x Your Video SEO in 3 Simple Steps
Use videos to increase traffic to your websites

SEO Automation in 2021
Improve the SEO of your website through Artificial Intelligence

The Power of Product Knowledge Graph for E-commerce
Dive deep into the power of data for e-commerce

Touch your SEO: Introducing Physical SEO
Connect a physical product to the ecosystem of data on the web

Are you ready for the new SEO?
Try WordLift now!

Learn how to use structured data to get better SEO rankings. Practical SEO tips, webinars, and case studies right in your inbox once a week.

Learn how to use structured data to get better SEO rankings. Practical SEO tips, webinars, and case studies right in your inbox once a week.

Congrats you are in!

Stand out on search in 2019. Get 50% off WordLift until January 7th Buy Now!

x