Posted by Matteo Cassese 3 months ago

We all know that videos are a powerful tool for gaining organic visibility in Google SERPs. But what if we told you that you could also use video to increase traffic to your articles and websites?

Using Schema Markup’s VideoObject feature, you can use video as a magnet to attract traffic to your content by building irresistible, clickable snippets like these:

The simple implementation of VideoObject markup can have an extraordinary impact on the organic visibility of your videos. 

Case in point? Our clients who tested the tool in advance doubled their video impressions in Google SERPs within three months!

If you use WordLift, it’s effortless to achieve these results in just three quick steps. Let’s see them together.

TABLE OF CONTENT

1) Show your videos to Google with Schema Markup

If you want to rank on Google with the videos on your website, you have two options. The first is to host your videos directly on your site; the second is to embed videos uploaded to YouTube or Vimeo.

With WordLift, you can easily transform the videos embedded on your site into VideoObject, a markup that allows Google to fully recognise this content and have it appear in the snippet of your pages in the SERPs!

(If you already use WordLift, upgrade to our Business + E-commerce plan and this feature will be activated automatically. When Video Settings appear in your settings you will be good to go).

The first thing you need to do is to add the API of your YouTube or Vimeo channel to the Video Settings section of WordLift Settings. If you need instructions on how to retrieve the API, just follow the link on the settings screen.

Now go to the WordLift menu and click on “Import all videos”.

WordLift will recognise all the videos already on your website and automatically add the VideoObject markup to each one with just one click.

What happens now?

Just like I showed you in the video at the top of the page: I took an article containing several videos embedded from YouTube and tested it with the Rich Result Test tool before and after importing the videos with WordLift.

Rich Result Test recognised the VideoObject markup on every video I inserted into the article. And all this with just one click!

2) Add the Video Sitemap

The second step is as simple as the first.

Go back into WordLift’s Settings, on the Video Settings tab, and enable the option that allows you to create a sitemap for your videos.

WordLift will automatically generate a link, take it and copy it into the Search Console in the Sitemap section and submit.

Easy, isn’t it?

3) Adding a video to a new article

Now that we know how to optimise the videos already on your site, let’s see how to add a video to a new article and mark it up correctly.

Once you have written your article, add the video you are interested in using the options provided by the WordPress editor (copy/paste or video block).

At this point, proceed as usual: save the draft article and WordLift will automatically analyse it. The only difference is that this time you will also find the video section in WordLift’s menu, with an indication of your content.

By clicking on “Edit” you can see all the properties of the video automatically imported from YouTube, which from now on will automatically become part of the SEO juice of your blog!

As you can see, it’s really simple. You can focus on the content and create a good video… we’ll take care of the rest!

Obviously, the more the topic of the video and the article coincide, the better the ranking results will be.

If you already use WordLift and would like to activate this function, write to us now or upgrade to the Business + E-commerce plan to benefit from automatic SEO for your videos automatically.

If you would like to know all the other benefits and functionalities of WordLift, take a look at this page!

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