By Valentina Izzo

2 years ago

WordLift helps your website speak Google’s native language by converting your content into a format easily understood by search engines: structured data. Learn how to add schema markup to your site in WordPress using WordLift. It only takes a few steps to get started.

What Is Schema Markup

Schema markup, also known as structured data, is the language of search engines, using a unique semantic vocabulary. It is code used to provide information to search engines to understand your content more clearly. This helps give the users better, more accurate information in the rich snippets that are displayed beneath the page title.

What Are The Benefits Of Adding Schema Markup To A WordPress Site

Schema markup adds an extra layer of data to your content. It tells search engines if it’s about an organization, a person, a place, an event, or a course. This means that when people search for these things, they are more likely to get an accurate result.

By using schema markup, you can:

  • help Google and search engines understand your website better and rank higher in search results;
  • increase click-through rate and organic traffic to your website;
  • control how your brand appears in search results (rich snippets, People Also Ask, etc.);
  • give users relevant information (what they are looking for);
  • improve your content strategy through internal links;
  • deliver a rich and satisfying user experience that meets your audience’s search needs.

How To Add Schema Markup To WordPress 

You can add markup adding the code to your web pages or use a plug-in. 

Microdata, RDFa, and JSON-LD are the three formats to add information to your web content implementing the vocabulary.

JSON-LD stands for JavaScript Object Notation for Linked Objects, is the recommended language for structured data markup. You can implement JSON-LD by pasting directly in the <head> or <body> tag of a webpage, which is a big part of why it is considered the best way to implement Schema.

Google officially recommends using JSON-LD markup over any other wherever possible:

If you want to automatically add Schema markup to your WordPress site without needing technical skills and extra work, you can use WordLift

What is WordLift? 

WordLift helps your website speak Google’s native language by converting your content into a format easily understood by search engines: structured data.

Leveraging Natural Language Processing and AI, WordLift analyzes your content and identifies the most relevant topics for your business, organizing them into entities. Each entity describes an idea, concept, person, or place you’re talking about on your website. Entities are saved in a vocabulary. But WordLift goes deeper than that. It relates the entities in your vocabulary and turns the information into linked data, creating a Knowledge Graph.

Imagine the Knowledge Graph as the infrastructure behind your content that effectively helps Google and search engines understand and index your content. As a result, users searching for products, services, or businesses like yours will find more relevant information that meets their needs.

The result is the strengthening of the authority and reliability of your website, the growth of internal link building, which helps Google and search engines understand the relationships between pages and content and their value, and increases organic traffic and the time users spend on your website

How does WordLift work?

With WordLift, you can add structured data to your website. This way, Google and the search engines know what you’re talking about. 

Once you have installed WordLift and started the plug-in, the AI will analyze the text for each piece of content on your website and suggest which concepts are relevant for your business. You can add schema markup to these concepts, and they will represent entities in your Knowledge Graph. 

The entities will be part of your vocabulary. They can be linked within your articles, enriching your content and creating a dynamic environment where users can move around and find information relevant to their search intent.  

Using WordLift is simple. To take the first steps with us, watch the video.

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How can you create an entity with WordLift?

Entities in WordLift are web pages that describe the “things” you talk about on your website. All entities are organized into a vocabulary within WordPress. Each entity is a web page and corresponds to a data point that WordLift creates in the data network.

Creating an entity with WordLift is clean. To learn how to do it and start building your vocabulary, you can watch the video below.

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Entities help organize the content that you’re writing. As you annotate an article with an entity, WordLift creates a relationship between the article and entity so that a computer can better understand it and you can build your Knowledge Graph.

What are the features and benefits of WordLift?

WordLift allows you to add structured data to your website content, allowing you to gain several SEO benefits

  • Increases your website’s visibility and ranking on Google SERPs by adding markup;
  • Enhances user experience by providing links and content recommendations that increase user engagement.

You don’t need technical skills or extra work to get these benefits. WordLift does it for you!  

How To Test Your Schema Markup

Once you’ve added schema markup to your content and want to check if you’ve done it correctly, you can use Rich Result Test or Schema Markup Validator

To use the Rich Result Test, you enter the URL you want to test and check if all the items are valid and then green. 

With the Schema Markup Validator you can simply open the tool from, add the URL and let it run. The beauty of the validator is that it will validate the markup using the rules from the vocabulary rules, and will cover any schema class and attribute 🤩

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