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By Valentina Izzo

1 year ago

WordLift is proud to introduce you a new member of the team: let’s meet Silvia Fratini, our Partnership Manager.

WordLift is happy to announce a member of the team – Silvia Fratini 💙

Quick Facts

Name: Silvia
Age: 34
Position in WordLift: Partnership Manager
Languages spoken: Italian, English

Let’s Get to Know Silvia

Tell us more about yourself…

I was born and raised in a small village of 800 people near Rome. Few opportunities, lots of nature, and it was too boring for a young lady like me :). At that time I was not so sure if I was in the right place… there had to be more out there! I was curious and wanted to explore and test myself, and that determination was the beginning of a long journey that has made me the woman I am today. What happened in the middle?

Long story short, after graduating with a degree in economics from La Sapienza University of Rome, I knew I had to learn English to fulfill my wild world travel plan, the worst nightmare during my school career. So London was my destination, and so six months passed between English classes, waitressing shifts, and a few parties! With the arrival of winter, it was time to get back to studying, so I decided to return to Rome and get my Master’s degree in International Cooperation.

This led me to India, where I wrote my thesis on women’s empowerment. I was catapulted into another world full of colors, amazing food, and many religious holidays. After graduation, I had a dream to finally go to Africa! I arrived in the land of Victoria Falls, Zambia, where I worked as a marketing manager on a development project for a year. A super rich experience that consisted of professional successes and exploring the local culture, but also 8 hours a day without electricity, 1 GB of internet per month and Christmas with 40 degrees.

After five years on tour, including a semester in the U.S., I was ready to return home with a backpack full of experiences! And a new phase of my life began: more stability and focus on my professional career and relationships. I started working for a publishing group in Rome and stayed for five years. But then came the moment when I wanted to leave my comfort zone (again), and that’s when I landed at WordLift.

From a big company to a startup, a big leap, right? Yes, and I will do it a hundred more times! In my free time I like to spend evenings playing board games with friends, walking in nature, playing my ukulele, discovering new TV series and cooking healthy food.

Three things you love the most about being a Wordlifter🏋️‍♀️

Among many other things, what I love most about being a WordLifter is this
1. I get to express myself: I have the space to experiment and be creative. But I also take responsibility for the decisions I make
2. Thinking big: I need to think outside the box and constantly move beyond my comfort zone. How nice and encouraging it is to say to myself at the end of the day, ” I did it again, and I am happy!
3. I feel a strong sense of belonging: I learn new things every day. I work in an international environment that brings me into contact with people from all over the world. I feel that I am making a tangible contribution to the growth of the company.

Can you share the exciting, innovative work that you’re doing at WordLift?

Being a Partnership Manager at WordLift means discovering partners, interacting with them, maintaining relationships with them, and coordinating their activities with the WordLift team. I learned right away that the types of interactions are always different.

When working with people, there is no protocol. Just like in real life, every relationship needs to be nurtured, there should be an actual exchange, and I strongly believe that you need to be authentic in your interactions.
For me, the innovative way that I have found key to my role is to build a genuine relationship with each partner and to always encourage communication.

I strongly believe in the innovative value of WordLift. The trigger may not be with everyone, of course. Nevertheless, we often find how much the product can be a complement and not a substitute for the partner’s service.


At the end of the day, the main goal is to be stronger together, to work and create the basis for a long-lasting love relationship😍.

Get in touch with Silvia

Link to my LinkedIn

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