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Silvia Fratini

partnership WordLift Srl

Who is Silvia Fratini

Born and raised in a small town nearby Rome, Silvia graduated with a bachelor’s degree in economics and then obtained a master’s degree in International Development Cooperation.

For study and work reasons, she spent several years traveling: from London to Mumbai, from Philadelphia to Zambia, then returning to Rome, where for five years she worked for one of the largest editorial groups in Italy in the Marketing department. She arrives at WordLift in February 2023 in the role of Partnership Manager.

She likes to spend evenings playing board games with friends, walking in nature, playing her ukulele, discovering new TV series, and cooking healthy food.

What she loves the most about my job is finding a key to building a genuine relationship with each partner and always encouraging communication.

What does a Partnership Manager do?

Silvia Fratini manages the relationship between WordLift and corporate partners. She provides professional support, guidance for merging and partnering, and strategic insight to help both companies achieve their primary goals through partnership.

The primary responsibilities are:

  • Develop and maintain strong relationships with partners, and work closely with them to achieve mutual goals;
  • Providing strategic insight and guidance for business goals;
  • Identify and onboard new channel partners;
  • Develop and implement channel partner programs, such as training, marketing, and incentives;
  • Organizing and attending industry events and conferences to build relationships and promote the company;
  • Collaborate with the sales team to align sales and channel efforts;
  • Collaborate with the management and other marketing teammates to align our internal goals with new and existing partner relationships.

Articles & Webinars

Do you want to know more about Silvia’s story and experience? Read her interview in Meet the Team 😎