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By Maria Silvia Sanna

4 years ago

Update: In March 2021, WordLift’s participation in the program has been extended, and more resources have been made available to continue developing our innovative SEO services. We are proud to announce that we joined the Microsoft for Startups program, an exclusive project that will help us scale and develop our business by joining forces with Microsoft teams […]

Update: In March 2021, WordLift’s participation in the program has been extended, and more resources have been made available to continue developing our innovative SEO services.

We are proud to announce that we joined the Microsoft for Startups program, an exclusive project that will help us scale and develop our business by joining forces with Microsoft teams and the Azure CLOUD. 

We are extremely excited to have been selected among thousands of other startups, for the traction we have demonstrated and for the technology that we’re developing. Being in close collaboration with Microsoft is a great opportunity for us to advance our technology in the area of natural language processing, machine learning and in the context of WordLift NG — the new generation of our product.

WordLift automates and streamlines the technical processes required to make a website discoverable through search engines and personal digital assistants; our startup has been first to market a Knowledge Graph optimized for SEO, combining semantic annotations with information publicly available as linked open data

By selecting WordLift, Microsoft confirms its desire to offer companies high-performance AI tools at the service of businesses and people. The human-machine relationship, in fact, is not just about how AI influences SEO, content production and marketing, it has to be taken into consideration also when helping users create their own knowledge graph, because that’s when we’re really focusing on how those content and data influence AI.

Microsoft has a profound impact globally across millions of organizations and we’re excited to bring our contribution in the world of AI-powered SEO to build a culture around data and to redesigning the human-machine collaboration.

“Microsoft’s leading expertise in the adoption of artificial intelligence represents for us a wonderful opportunity for both technological and commercial development. The entry of WordLift in the Microsoft for Startups program shows that AI-powered SEO and Knowledge Content Management has its place within the ecosystems of Digital Marketing and Branding” — specifies Andrea Volpini, CEO of WordLift.

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