Purna Virji is Senior Manager, PPC Training at Microsoft. Named by PPC Hero as the most influential PPC expert of 2016,
Purna specializes in SEM, SEO and Voice search. With over ten years in search and Speaking of 6 languages, she is a regular keynote speaker at conferences across the globe such as MozCon and SMX Advanced and is a popular columnist for Search Engine Land, Moz and Search Engine Watch. An award-winning former journalist, Purna was the CEO of Purview Marketing prior to joining the Bing Ads team.
In her spare time, she’s an avid traveler, aspiring top chef and amateur knitter.