Who is Gennaro Cuofano?
As CRO at WordLift, Gennaro works at the intersection of strategy, technology, and execution, ensuring that semantic and AI infrastructure translates into measurable business outcomes. His focus is on designing AI search and data architectures that support concrete business objectives, from qualified demand generation to monetization, resilience, and long-term defensibility.
His core value lies in connecting high-level strategic intent with operational execution. He aligns positioning, product strategy, and go-to-market systems so organizations can scale in a consistent and structured way. He works with teams to reduce fragmentation between marketing, product, and data, turning AI initiatives into repeatable, revenue-linked operating capabilities rather than isolated experiments.
As the creator of The Business Engineer, Gennaro developed a systems-driven approach to analyzing how companies create, deliver, and capture value in AI-disrupted markets. Through this lens, he has studied and deconstructed hundreds of business models, translating those insights into practical frameworks for founders, operators, and executives. This allows him to quickly identify a company’s core value engine and redesign its AI, content, and distribution architecture around it.
Main Articles & Events
WordLift Blog
- AI Visibility Isn’t Enough: Why Execution Infrastructure Wins
- Beyond Search: The Agentic Funnel Powered by the Shopping Graph
- How ChatGPT and AI Agents Are Rewriting E-commerce Rules
- The Agentic Commerce Revolution: From “Visit” to “Purchased”
Webinars & Events
- 𝘍𝘳𝘰𝘮 𝘈𝘐 𝘗𝘪𝘭𝘰𝘵 𝘵𝘰 𝘌𝘯𝘵𝘦𝘳𝘱𝘳𝘪𝘴𝘦 𝘐𝘮𝘱𝘢𝘤𝘵: 𝘏𝘰𝘸 𝘎𝘛𝘔 𝘛𝘦𝘢𝘮𝘴 𝘔𝘢𝘬𝘦 𝘈𝘐 𝘚𝘵𝘪𝘤𝘬 – The Customer Conference – London 2025
Get in touch
Visit my LinkedIn profile here.