By Emilia Gjorgjevska

1 year ago

You need no coding and minimal effort to add structured data to your website in Magento! Set your website up for success with WordLift today.

Table of content:

  1. Giving your Magento Website a competitive edge with structured data
  2. How to add structured data Magento to my website effortlessly?
  3. Summary

Giving Your Magento Website A Competitive Edge With Structured Data

As a business owner and especially as an SEO marketer, you understand the importance of having a strong online presence. A well-designed website cannot do the magic on its own. It is only the first step: you need to account for your website being easily discoverable across online spaces and appealing to both customers and search engines. There are many ways to achieve this but not all of them are super powerful like the process of adding a schema markup to your Magento website.

Schema markup has been here with us for some time already. We have seen a lot of case studies about it, spoken about structured data at online conferences, and witnessed it powering websites’ visibility in search engine results, enhancing their performance through rich snippets and other snippet features.

Why not give your Magento website a competitive edge? You can architect your organic efforts and develop your website “real estate” on SERPs to boost conversions. In this article, I will explain how you can do so carefully, so that you can take your online presence to the next level!

How To Add Structured Data Magento To My Website Effortlessly? 

There are different ways to add structured data to your Magento website but it might be difficult for you to do so if you do not come from an IT background. You will need to deal with the nitty-gritty IT details that are sometimes hard to grasp or you will need to collaborate (and sometimes really bother!) with your developers to help you out in the process. The truth is, SEO tasks rarely get prioritized by the tech team, so the easiest and the most efficient method will be to use a third-party extension or a tool. 

There are several good extensions that can do the work for you because they are specifically designed to help you add schema markup to your Magento website. The idea is to complete the process as painlessly as possible without too much time (and nerves!) being wasted. The good thing about these plugin extensions is that they will support you in the process of adding structured data for different elements on your website, like adding products, reviews, contact information, and opening hours schema markup schema. Afterward, you can automatically apply them to your website pages.

Google Tag Manager

The first option that you can try using is Google Tag Manager. It often comes in handy when you do not have direct access to your website or your developers that could do that for you. With Google Tag Manager, the process is easily streamlined and achievable in just a few steps. Here is what you need to put in place:

  1. Create a Google Tag Manager account: if you do not own any at the current moment, you can create your profile for free on;
  1. Add the Google Tag Manager code to your Magento website, either to your site’s header or footer or by using a Magento extension for them. We promised that we would not involve any coding, but this is the very first time that you need to do this and once the GTM code is in place, you will be ready to go in the future!;
  1. Create a new tag: this can be done in your GTM account where you choose the configuration, then “Custom HTML” as the tag type, and then paste your schema markup code;
  1. Define the trigger: there needs to be something, like an event listener that will activate your schema markup tag. For example, if you add schema markup for a product, that means that you would like to trigger the tag on a product page. Simple as that.
  1. Preview and publish: the tag and the trigger are created, now it is time to preview your changes in Google Tag Manager’s Preview mode. If everything seems OK, continue with publishing your changes.
  1. Test your schema markup: the final step will be to ensure that the schema markup (and your tags and triggers obviously) is working correctly. You can use the Google Structured Data Testing tool as the more reliable tool to check your schema markup implementation and ensure that all the right web, schema markup elements are in place. 


This tool will help you add schema markup to your Magento website in just a few clicks. It also provides a visual interface for defining JSON-LD elements for different sections on your site. This makes the whole process easier and completely doable for someone without experience with coding or web development in general.

The process is fairly similar to the one described above for Google Tag Manager, the only difference is that GTM is free while this one is around $1500 a month.


The Data API integration allows for greater performance and reliability of JSON-LD structured data. The way it works is quite simple, even though it takes some more steps than a simple WordPress plugin (and it can work with e-commerce websites that are Magento, BigCommerce, or Shopify-based). To quickly summarize, you have the opportunity to design for greater schema markup performance through API calls which can be scheduled through an automatic script that can do the data-feeding process for you. Easy peasy.

You’ll need a developer-only in the first phase but after that, you are ready to go! The price for this product is X is definitely worth the try if you want an end-to-end solution for your schema markup-adding process, especially one that natively integrates with other WordLift products.

If you manage an e-commerce and you use Magento, BigCommerce or Shopify, I suggest you to read our article about our Product Knowledge Graph Builder and how to use the data in the Merchant Feed to add structured data and improve your e-commerce SEO.


To conclude, adding schema markup to a Magento website can be greatly beneficial for your e-store visibility and overall ranking in search results. No matter which third-party tool you are going to use, merchants like you can easily streamline the schema markup-adding process with these tools with minimal effort required only in the first phase. Having an intuitive user interface and following step-by-step instructions is what we prioritized in this list to aid those who have no technical knowledge on how to add structured data to their websites in a matter of minutes. 

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