As astronomers look at the billions of stars and at the universe expanding from its original Big Bang, we direct our attention to the constant evolution of the World Wide Web from its inception.
30 years and counting, the number of websites populating the Web has grown to over a billion and, with this growth, the need to be able to navigate through them becomes more and more challenging.
Hence the birth of search engines, crawlers and valuable indexing algorithms may turn the time spent searching for content into a fruitful quest or a damning waste of time.
While the market for the new science of SEO was blooming with many trying out different combinations of techniques to reach the sacred grail of the first position in the SERP, the father of our universe, Tim Berners Lee felt something was wrong with the way we were exploiting his creature, the World Wide Web.
Thousands of people, and then millions of bloggers, started writing a multitude of words as the digital world eliminates any sort of limit (some may say even decency) to the things we can publish and the pictures we can share, as paper and film rolls are now virtually unlimited.
With this in mind, search engines needed some radical change to address the growing list of websites and “keyword providers” and their ability to trick their algorithms into finding their way to the top of the SERP.
Then Tim Berners Lee pointed us to the way we should follow that is, the world is not made of words but is made of something more powerful: data.
The era of the Semantic Web and Linked Data was born. And it all made sense.
“Now, I want you to put your data on the web. Turns out that there is still huge unlocked potential.”Tim Berners-Lee: The next Web of open, linked data (Mar 13, 2009)
Search engines looked at the Semantic Web and Linked Data as a way to improve their content comprehension and thus to improve their ability to return the correct results and provide instant answers to users, and 10 years ago defined a common shared vocabulary, that web site owners like you, should use to describe the content.
Today using semantic technologies and schema.org is fundamental to rank on search engines and reach your target audience. The schema.org vocabulary is constantly evolved to represent any kind of content, from products to lodging businesses, from recipes to events, and so forth.
Several technology providers created tools to provide solutions to content publishers. Some of these tools are mostly an evolution of the standard SEO tools that add some JSON-LD code snippets generation, some other provide complex systems to manage triples in backends, mostly tailored for technical people.
At WordLift we built a Knowledge Graph hosting platform that could bring the real power of the Semantic Web and Linked Data to you, to publishers who need to focus on their content strategy and business goals, to reach their target audience, without worrying too much about the technical details of the implementation.
Our Knowledge Graph hosting is based on a modular and scalable platform that can manage billions of data points. For each website we create a connected dataset that conforms to the rules of Linked Data publishing, providing a unique permanent ID to any piece of content you create so that, not only you can reference DBpedia or Wikidata but you can also have their reference back to you, promoting your site to the Linked Data map.
We then integrate the Knowledge Graph straight into your CMS where you’re used to creating and managing your content. As we worked for decades with publishers, we know we must be flexible and adapt to any context, so we built our platform to integrate straight with your CMS if you’re using WordPress, or we provide our own customized hosted version. We also provide APIs and webhooks if you want to integrate with your own CMS.
Is Knowledge Graph part of AI?
We use Knowledge Graphs to feed our AI to deliver the best results when analyzing and generating content. Knowledge Graphs serve as the context to clearly define and state your world to your target audience and search engines.
Can I create a Knowledge Graph using WordLift even if I don’t use WordPress?
Yes, you can. We provide APIs and webhooks si you can integrate them with your own CMS and use WordLift.
Can I create a knowledge graph for an E-Commerce website?
Yes, we call it Product Knowledge Graph. It is an e-commerce specific form of knowledge graph built to improve product findability and end-user experiences by enriching a brand’s content with data.
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