From Niche to Authority: How Ortognatica Roma Achieved SERP Domination with WordLift
See how Ortognatica Roma used medical SEO and WordLift’s AI to dominate search results and build authority in a competitive field.
About the Company
Ortognatica Roma is a highly specialized medical clinic based in Italy, focused on orthognathic surgery, maxillofacial procedures, and advanced aesthetic treatments. It specializes in surgical solutions to correct facial asymmetries and jaw dysfunctions, providing cutting-edge interventions for facial gender harmonization. With a patient-centered approach and a team of experienced specialists, the clinic sets a high standard for integrating medical excellence with sophisticated digital innovation.
The Challenge
In a competitive and highly regulated field like healthcare, achieving online visibility isn’t just about rankings; it’s about building trust. Ortognatica Roma needed to ensure that patients looking for highly specialized procedures could easily find them online, understand their value, and feel confident in the clinic’s expertise. This required aligning every digital touchpoint with Google’s EEAT guidelines, emphasizing the clinic’s authority, clinical experience, and trustworthiness.
The clinic also had to navigate the increasing complexity of the search itself. With AI-generated overviews becoming more common and rich snippets gaining importance, simply publishing content was no longer enough. Ortognatica Roma needed a forward-thinking content strategy that would keep pace with search evolution and support both organic and paid acquisition strategies.
The Results
The outcomes of this collaboration were both immediate and long-lasting. Between February and April 2025, the clinic registered more than 47,000 additional organic clicks compared to the same period in 2022, a growth of over 320%. Impressions increased by more than 400%, and the average position in search results improved significantly, moving from ninth to eighth.
Beyond numbers, the clinic’s content began appearing prominently in high-value, FAQ-rich results, AI snapshots, and entity-driven panels. Content created and optimized during the partnership was indexed and ranked quickly, often enhanced by structured data that made it more prominent and engaging.
Even more critically, Ortognatica Roma remained resilient during each Google update. While other sites saw volatility or penalization, the clinic’s search presence steadily increased, a sign of a strong foundation built on trust, relevance, and structured knowledge.
The excellence of our work is not enough: without a targeted SEO strategy, it risks remaining a well-kept secret. With WordLift’s support, we managed to turn our clinical expertise into authoritative content, visible at the very moment patients are searching for solutions. It was a decisive step in strengthening our digital leadership.
Dr. Valerio Ramieri – Surgeon, Specialist in Maxillofacial Surgery
Our Approach
Our support began with a strategic content and SEO audit that identified key growth opportunities around the clinic’s core expertise: orthognathic surgery. Starting with this core area of expertise, we developed a network of related topics, including chin surgery and jawline enhancement, as well as facial masculinization and feminization procedures. This networked approach allowed us to scale content production while maintaining consistency and medical accuracy.
At the core of this approach was the creation of a custom Knowledge Graph, linking procedures, treatments, and medical professionals through structured entities. This made the content more understandable for search engines, increased topical authority, and helped patients find information in more intuitive and contextual ways.
We also enriched the clinic’s web pages with schema markup — including MedicalProcedure, Article, FAQ, and Person — helping Google recognize the expertise behind the content and improving how services were matched to patient search intent. These enhancements significantly improved visibility in rich results, which now drive a large portion of the clinic’s traffic.
Another critical element of our collaboration was the integration of analytics. We configured GA4 and Tag Manager to track key user interactions, allowing the clinic and its performance marketing agency to monitor impact and adjust strategy in real time. Data was not just used to measure success, it was central to shaping editorial decisions and SEO priorities.
Finally, we supported the clinic’s in-house team with Agent WordLift, our AI-powered content assistant. This tool helps draft new content aligned with the clinic’s editorial plan, which is then validated and refined by our team of experts. This “human-in-the-loop” workflow ensures both speed and quality, while giving the clinic autonomy in day-to-day publishing.
Conclusion & Takeaways
The success of Ortognatica Roma demonstrates a clear blueprint for medical practices aiming for digital leadership.
By leveraging structured content and semantic SEO, the clinic not only ranked but also achieved actual authority in the search results. Its commitment to E-E-A-T best practices built a foundation of trust that has proven resilient to algorithm changes. Furthermore, this case demonstrates that AI can be utilized both safely and effectively when guided by human expertise, enabling the creation of a scalable workflow that does not compromise quality. With data as the cornerstone of its content strategy, every decision was informed and purposeful.
In a sector where trust is paramount, WordLift didn’t just help Ortognatica Roma grow; we helped them become a trusted leader.