Programmatic SEO is the creation of landing pages at scale to increase organic traffic to your website.
It’s how companies such as Tripadvisor, Expedia, Airbnb, and others generate thousands of landing pages targeting long-tail keywords, such as “best hotels in {city}” or “best restaurants in {city}” etc.
It is less about authoritative and quality content and focuses more on creating a good user experience and high-volume landing pages with transactional intent.
Programmatic SEO can bring several benefits to your business:
- Impactful results – likely results will scale immediately.
- Fast Scalability – using data and an SEO-friendly structure, programmatic builds allow us to develop thousands of pages dynamically.
- Backlinks – the best part about owning a programmatic resource is that it will continue to bring backlinks to your domain because it matches long-tail keyword intent with tailored content.
Discover more about programmatic SEO in our last web story.