Maybelline New York started from a small moment at home. In 1915, pharmacist Thomas Lyle Williams watched his sister Mabel brighten her lashes with a mix of Vaseline and coal dust, and he turned that idea into a brand. Over a century later, Maybelline is one of the world’s best-loved makeup brands, known for iconic mascaras, foundations and bold colour that stay accessible to everyone. Part of L’Oréal Groupe since 1996 and based in New York City, it carries the city’s confident, trend-setting spirit.