Jason Barnard is an entrepreneur, writer and CEO of Kalicube, a digital marketing agency and groundbreaking software company based in France. Jason is also a digital marketer known as the “The Brand SERP Guy.”
Jason’s first book, The Fundamentals of Brand SERPs for Business, was published in January 2022. He regularly publishes articles on leading digital marketing publications such as Search Engine Journal and Search Engine Land and regularly writes for others including Wordlift, SE Ranking, SEMrush, Search Engine Watch, Searchmetrics and Trustpilot.
He has over 2 decades of experience in digital marketing, starting in the year Google was incorporated with a website for kids based on the characters Boowa & Kwala that he built up to become one of the 10,000 most visited sites in the world. Before that, he was a professional musician with the Punk-Folk group The Barking Dogs. And before that, he studied Economics and Statistical Analysis at Liverpool John Moores University.
Major marketing conferences worldwide regularly invite Jason to speak about Brand SERP and knowledge panels, including BrightonSEO, PubCon, SMX series and YoastCon.
Jason’s podcast “Branded Search (and Beyond) with Jason Barnard” is a weekly staple in the digital marketing community. The podcast has run continuously for over five years, with over 250 episodes available. Jason’s guests include Rand Fishkin, Cindy Krum, Andrea Volpini, Joost de Valk, Alex Sanfilippo, Scott Duffy, Joe Pulizzi, and Koray Tugberk Gubur.
Why does Jason call himself the Brand SERP Guy?
Your Brand SERP is what your audience sees when they google your brand or personal name. Jason is the leading expert in this field – he has been studying, tracking and analyzing Brand SERPs since 2013.
Using the database in Kalicube Pro SaaS platform, he has been tracking and analysing over 70,000 brands across a dozen countries… Conclusion: your Brand SERP is your new business card, an honest critique of your content strategy and a reflection of your brand’s digital ecosystem. That should pique the interest of any marketer in any industry.