Answer Engine Optimization (AEO) is a strategy focused on optimizing content to enhance its visibility and ranking in answer engine results. It involves structuring and formatting content in a way that provides direct and concise answers to specific user queries. AEO aims to target answer boxes, featured snippets, voice search, and other formats where search engines display direct answers to user questions.
The goal of AEO is to position your content as the most relevant and authoritative source of information for a particular query. This involves understanding user intent, conducting keyword research, creating content that directly addresses commonly asked questions, and optimizing the content’s format and structure to increase the likelihood of being selected by answer engines.