Next Gen AI for your Customer Journey. + 30% Sales Performance

In today’s customer-centric marketplace, success hinges on reaching the right customer with personalized, engaging experiences that drive conversions. In the New Era of AI Discovery, customers expect tailored interactions—from expertly curated product selections and assortments to personalized communications. Scaling personalization is no longer optional, it’s foundational.

In this blog post, we’ll show you how to leverage AI to personalize customer journeys, increase sales, and drive real growth for your retail and ecommerce SEO. By using AI-driven insights and automation, you can transform casual visitors into loyal customers, achieving over 30% boost in sales and creating meaningful connections that last.

Scaling Personalization with AI

As Google becomes more of a shopping engine, eCommerce and retail brands must prioritize visibility on Google Shopping to stay competitive. Achieving this requires more than just listing products, it requires leveraging data effectively. By providing Google with complete, detailed information, you can drive traffic to your store and create a smoother customer journey, helping shoppers easily find what they’re looking for.

Yet, many teams only tap into 12-15% of available data to personalize customer journeys, missing valuable opportunities. Personalization is essential: 77% of consumers choose or recommend brands that offer personalized experiences, and 74% feel frustrated by websites that don’t provide them.

Understanding Customer Intent

Beyond basic matching, successful personalization hinges on understanding customer intent. This means creating a catalog and product pages that resonate with each search. Aligning intent with the right products and content can drive up to a 20% boost in clicks within a month, a sustained 10% growth in clicks over time, and a 40% improvement in average ranking. The result? Better visibility on Google Merchant Listings and new pathways through the Product Knowledge Panel.

Creating Personalized, Data-Driven Journeys

AI-powered innovations enable brands to optimize search intelligence and deliver personalized recommendations in real-time. By shaping the entire experience, from first-time visitors to loyal customers, you’re able to build lasting value. AI-driven personalization can enhance everything from curated product descriptions to strategic landing pages, potentially increasing engagement and conversions by 30%. This is the new frontier for eCommerce and retail: leveraging AI to create unique customer journeys tailored to each shopper.

AI for Modern Commerce – Recommendations  & Optimized Journeys

AI-powered tools, like those included in our product performance solution, can enhance engagement and sales with connected journeys. They are designed to bring customers closer to your products and increase conversions:

Efficient Content Creation at Scale

High-quality product content is essential for capturing attention, but producing it manually can be time-consuming. AI-driven content generation enables you to scale this process effortlessly, generating tailored product descriptions, FAQs, and recommendations that speak directly to your audience. With consistent, engaging content, you’ll not only maintain a unified brand voice but also connect with customers in ways that drive interest and sales.

Optimized Customer Journeys with Intelligent Linking

Personalized customer journeys help guide each shopper toward the products that suit their needs, increasing engagement and minimizing drop-offs. Through intelligent journey mapping and strategic internal linking, you can connect customers to the right pages, making navigation smooth and intuitive. Linking product categories and related content based on customer behavior provides a seamless path to purchase, helping customers easily discover relevant items and enjoy a cohesive shopping experience.

Enhanced Product Discoverability

Product visibility is vital for attracting the right customers, and well-optimized pages are your gateway to discovery. By refining product information across search interfaces and implementing targeted Q&A sections, your products become more accessible and relevant in search results. This drives qualified traffic to your product listing and detail pages, where customers can quickly find the information they need to make informed buying decisions.

However, these benefits are only possible with a well-organized data structure. When your product data is managed through a knowledge graph, it becomes easier to feed relevant insights into these tools, enabling advanced AI to create and optimize content, set up strategic internal links, and streamline the customer journey with accuracy.

For businesses with an extensive data framework, there’s even more potential: an AI Agent trained on your data can take on repetitive tasks, boosting team productivity and ensuring operational consistency. With the right data and tools in place, your business gains an agile, AI-powered ally, ready to elevate productivity and enhance the shopping experience for every customer.

Get Started with Connected Commerce

To bridge the gap between online and offline experiences, adopting the GS1 Digital Link and implementing a Product Passport can be transformative. This integration not only connects your digital assets with real-world products but also enhances the customer experience by providing essential product information at their fingertips. When customers scan a QR code on a product, for instance, they gain instant access to detailed information, reviews, and tailored recommendations that guide their purchasing decisions, thereby fostering greater engagement and loyalty.

Real-world success stories highlight the potential of these strategies. Eye-oo partnered with WordLift to optimize their AI-driven content, resulting in an impressive 80% increase in traffic and a 30% boost in sales. Similarly, Etilika harnessed an AI sommelier powered by knowledge graphs to redefine wine pairing, significantly enhancing customer satisfaction and driving conversions. These examples demonstrate how implementing connected commerce solutions can unlock substantial growth and ensure your customers enjoy a personalized, cohesive shopping journey.

By taking these steps and implementing connected commerce solutions, your business can not only enhance customer satisfaction but also tap into substantial revenue opportunities. Are you ready to explore how these innovations can drive growth for your brand?