The new WordLift Dashboard

Helping editors organize, monitor and optimize search rankings

An entity-centric approach that uses the knowledge graph to help editorial teams improve the organic visibility of their content. In this presentation, you will see how a knowledge graph can become a new powerful digital marketing asset to improve the organic traffic on your website.

Small and mid-sized editorial teams may struggle to identify and prioritize topics within their editorial planning. What if they don’t know what to write next? Or which topics performed the best in the past 3 months? How they can be sure that their pieces match the interests of their target audience? And how could it be possible to improve the organic traffic on their site? These are the questions we want to answer by bringing actionable data in the hands of web editors.

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