Since the introduction of the Featured Snippets in 2014, Google is trying to answer to users’ searches with quick organic answers and not only with the list of links we used to see before.
These answers are the so-called Rank Zero results: they are composed by an extracted answer (which takes data from other websites around), a display title and an URL. Sometimes they happen to be enriched with images, tables, bulleted lists and more.
Thanks to their position on the SERP, Rank Zero results tend to have a very high CTR.
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