The Launch of Amazon Alexa

With Alexa – a name that was easy for a machine to be understood and somehow connected with the Library of Alexandria one of the most significant libraries in the ancient times, Amazon, in November 2014 introduces a smart speaker developed by its notorious research arm the Amazon Lab126. Alexa is a connected speaker that listens for voice commands and respond with information or by triggering a task (these are applications called Skills and developed by Amazon or by third-party developers).

In 2017 Amazon partnered with Microsoft to integrate more tightly with Cortana (the personal digital assistant from Redmond). Since the beginning search services from Alexa have been provided by Bing and this is most likely due to the fact that Amazon by using Google Search, would have also helped in training Google Assistant that is de facto its strongest competitor. 

While not directly connected with online search, using Alexa, users can trigger online searches.

Read the full history of the SERP to learn more about the evolution of web search into personal digital assistants

Are you ready for the new SEO?
Try WordLift now!




Coupon of €59
Coupon of €100
Coupon of €19
Coupon of €19!
Coupon of €39
Coupon of €19
No Prize
Coupon of €39
Almost!
Coupon of €100
Coupon of €100
Coupon of €39
Get your chance to win a prize!
Enter your email address and spin the wheel. This is your chance to win amazing discounts!
I have read and agree to the Privacy Policy and Terms of Service

Stand out on search in 2019. Get 50% off WordLift until January 7th Buy Now!

x