What is conversational marketing?
Conversational marketing allows companies to be well engaged with potential clients and customers through dialogues about their questions on products or services.
Conversational marketing includes Chatra, Driftbot, Databox, and many others.
How is conversational marketing used?
Conversational marketing is used to utilize open-ended interview-type questions between a company’s customer service department and potential customers regarding any questions the customer may have. Conversational marketing aids in clearing up any confusion about products while also encouraging customers to buy a product.
Why is conversational marketing important?
Overall, conversational marketing allows companies to build relationships with customers using interview-type questions in a dialogue between customers and the company. Customers are more inclined to buy a specific product if the company goes out of its way to clear up any questions they might have and establish a sincere relationship with the customer.