Keyword research is a practice SEO professionals use to find and research search terms that users enter into search engines when looking for products, services, or general information.
What is keyword analysis in artificial intelligence?
What is keyword analysis in artificial intelligence?
AI is used to differentiate the intent of a query in “informational” or “transactional”. Here is an example implemented on Google Sheet using WordLift classification API.
This allows us to quickly understand if and when content should be split or consolidated. Creating topic clusters around keywords is in general a good practice to organize content more effectively and improve rankings.
When we know the correct output class for each text in a sample dataset.
Unsupervised text classification
Where the algorithm observes samples from classes that were not observed during training, and needs to predict the class they belong to, we use it for instance for intent classification.
It averages the data by identifying a centroid for each group and grouping all records in a limited number of clusters. A centroid is the imaginary center of each cluster.
Embeddings encode the meaning of words using, real-valued vectors. So that words that are closer in the vector space are expected to be similar in meaning. Once meanings are turned into math, we can use K-means to group them.